Screen Printing - December 2017/January 2018 - 19
Relative % of CustomeRs
tHE CHasM
EarLY
MainstrEaM
34.0%
LatE
MainstrEaM
34.0%
EarLY
adoPtErs
13.5%
Laggards
16.0%
innoVators
2.5%
time
Companies adopt new technologies in five distinct patterns based on when they decide to make the investment. The capabilities of the
technology, its cost, and the selling prices of the final product the companies produce are also key distinctions at each stage of adoption.
percent of the population. These customers are looking for
deep discounts on their purchase. They are happy to buy used
equipment, as long as it comes with a guarantee and works.
Late adopters have no tolerance for things that don't work
or aren't immediately productive. They don't like change and
are only buying because they have lost their edge in the market.
Their competition has forced them to act, which they're doing,
but for the lowest possible investment. They are often happy
with versions that are one or two generations old.
If they buy used, they buy at a fraction of the cost of new.
This gives them a competitive advantage and they are often
very, very profitable. They don't care about being flashy or on
the cutting edge. They would rather have the money in
the bank.
Laggards
From the technology
developer's perspective,
this group is not worth
spending time on. They are
highly resistant to change
and live at the end of the
technology life cycle. They
will often be so resistant
to change that they are the
only ones left using a technology or process. They represent 16 percent of the market,
mirroring the same percentage as the innovators and early
adopters combined.
Like the late mainstream buyers, laggards are highly profit-
able since their capital costs are so low and fully depreciated.
They are always looking for cheap or free. They will often haul
away old technology, fix and refurbish it, and have a reasonably productive piece. They are reluctant to buy anything and
would never buy anything new.
They service a part of the market characterized as lowend price shoppers who are satisfied with just getting by.
This is exactly what the laggards deliver, so everyone is
happy. Their customers are not going to pay higher prices
from other vendors who have more modern technology.
Price is their primary advantage.
Know Your
Position
Understanding the innovation cycle and adoption
phases will help you to
determine your comfort
zone when it comes to
assessing and purchasing
new technology. It is also
very helpful in assessing
your competition and
identifying factors that
will be crucial to success
after the purchase. Being
able to determine your
risk tolerance takes some
of the anxiety and stress out of evaluating new investments
and deciding when to make them.
december 2017 / january 2018
19
Table of Contents for the Digital Edition of Screen Printing - December 2017/January 2018
Contents
Screen Printing - December 2017/January 2018 - Cover1
Screen Printing - December 2017/January 2018 - Cover2
Screen Printing - December 2017/January 2018 - 1
Screen Printing - December 2017/January 2018 - Contents
Screen Printing - December 2017/January 2018 - 3
Screen Printing - December 2017/January 2018 - 4
Screen Printing - December 2017/January 2018 - 5
Screen Printing - December 2017/January 2018 - 6
Screen Printing - December 2017/January 2018 - 7
Screen Printing - December 2017/January 2018 - 8
Screen Printing - December 2017/January 2018 - 9
Screen Printing - December 2017/January 2018 - 10
Screen Printing - December 2017/January 2018 - 11
Screen Printing - December 2017/January 2018 - 12
Screen Printing - December 2017/January 2018 - 13
Screen Printing - December 2017/January 2018 - 14
Screen Printing - December 2017/January 2018 - 15
Screen Printing - December 2017/January 2018 - 16
Screen Printing - December 2017/January 2018 - 17
Screen Printing - December 2017/January 2018 - 18
Screen Printing - December 2017/January 2018 - 19
Screen Printing - December 2017/January 2018 - 20
Screen Printing - December 2017/January 2018 - 21
Screen Printing - December 2017/January 2018 - 22
Screen Printing - December 2017/January 2018 - 23
Screen Printing - December 2017/January 2018 - 24
Screen Printing - December 2017/January 2018 - 25
Screen Printing - December 2017/January 2018 - 26
Screen Printing - December 2017/January 2018 - 27
Screen Printing - December 2017/January 2018 - 28
Screen Printing - December 2017/January 2018 - 29
Screen Printing - December 2017/January 2018 - 30
Screen Printing - December 2017/January 2018 - 31
Screen Printing - December 2017/January 2018 - 32
Screen Printing - December 2017/January 2018 - 33
Screen Printing - December 2017/January 2018 - 34
Screen Printing - December 2017/January 2018 - 35
Screen Printing - December 2017/January 2018 - 36
Screen Printing - December 2017/January 2018 - 37
Screen Printing - December 2017/January 2018 - 38
Screen Printing - December 2017/January 2018 - 39
Screen Printing - December 2017/January 2018 - 40
Screen Printing - December 2017/January 2018 - Cover3
Screen Printing - December 2017/January 2018 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sp_20201011
https://www.nxtbook.com/nxtbooks/STMG/sp_20200809
https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
https://www.nxtbook.com/nxtbooks/STMG/sp_20200203
https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
https://www.nxtbook.com/nxtbooks/STMG/sp_20190607
https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
https://www.nxtbook.com/nxtbooks/STMG/sp_20190203
https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
https://www.nxtbook.com/nxtbooks/STMG/sp_20181011
https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
https://www.nxtbook.com/nxtbooks/STMG/sp_20170607
https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
https://www.nxtbookmedia.com