Screen Printing - February/March 2018 - 6

PRESSING ISSUES

NEW WFX CONFERENCE AIMED AT WIDE-FORMAT EXECUTIVES
Registration has opened for WFX: Wide-Format Exchange,
a new conference produced by SGIA and ST Media Group
(publishers of Screen Printing, Big Picture, and Signs of the
Times) that will be held May 21-23 at the Renaissance Minneapolis Hotel, The Depot. Designed as an executive forum
for high-volume producers of wide-format graphics, WFX will
feature more than 30 educational sessions, networking events,
and interactive discussions to explore different strategies
businesses can take to make the most of the convergence of
markets and technologies in the wide-format printing industry.
Opening keynote speaker Ryan Estis will present "Managing Breakthrough Performance in the New Economy." Estis will
encourage participants to challenge conventional leadership
practices and embrace progressive techniques and technologies
to transform businesses in an increasingly competitive and
connected environment. As a former chief strategy officer for
the McCann Worldgroup advertising agency NAS, Estis has more
than 20 years' experience as a top-performing sales management
professional, marketing strategist, and brand consultant.
Another keynote session will feature "The WFX Buyers'
Panel," a chance for attendees to learn how print providers
can better serve the needs of major clients in an interactive
discussion featuring three top brand owners. The panel will
feature Kevin Manion, VP branded environment leader for

6

Wells Fargo; Harry C. Steen, creative director for Supervalu;
and a third panelist to be named.
The closing keynote will feature venture capitalist and
entrepreneur Anthony Tjan, whose theme will be "The Only
Leadership Decision that Really Matters." Tjan will show that
when we invest in employee relationships, we create enduring
cultures that people believe in and valuable organizations that
do more than just maximize profits.
Additional sessions in the program include:
n Becoming a One-Stop Shop
n Leveraging the Power of Technology and Social Media to
Maximize Profit
n Meet Your Clients' Color Expectations
n New Opportunities in 3D Printing
n New Opportunities in Textile Printing
n New Opportunities in Interior Décor
n New Opportunities in Packaging
n Preserving Customer Loyalty
n The Automated Printing Plant
n The Women in Print Panel
n What Single-Pass Printing Means for Your Business
n Why Sustainability and Profitability Go Hand in Hand
n Why the Retail Store is Evolving and Not Disappearing
To register or learn more, visit wfxconference.com.

ROI STANDARDS RELEASED FOR
IN-STORE MARKETING MATERIALS

BROTHER DTG INK RECEIVES
OEKO-TEX CERTIFICATION

Shop!, an association for the advancement of retail
environments and experiences, has released the 2017
Shop! ROI Standards for In-Store Marketing Materials
report. The report is focused on P-O-P displays but is
applicable to all in-store marketing communication
vehicles, according to the association. The document
includes strategies for developing in-store marketing
materials, improving compliance, and calculating ROI,
as well as actionable insights, best practices guidelines, case studies, and templates.
Download the report or accompanying white paper
from Shop!'s website, shopassociation.org.

Brother DTG has announced its Innobella Textile line of
direct-to-garment printing inks has been Eco-Passport-certified
by Oeko-Tex. Eco-Passport certification is awarded to products
that have proven they
can be used in sustainable textile production.
Brother DTG reports the
Innobella Textile line is
CPSIA-compliant and
is packaged in a
pouch designed to use
less plastic than
traditional cartridges.

SCREENPRINTING
http://www.wfxconference.com http://www.shopassociation.org
Table of Contents for the Digital Edition of Screen Printing - February/March 2018
