Screen Printing - April/May 2018 - 16
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Meeting the needs of
'Just-in-tiMe'
Frank and Marilyn Sliney,
founders of Franmar
Michael
Maxwell
Senior Manager at MiMaki USa
What concerns seem to be front of mind
with your customers today?
the way business is conducted today is
just-in-time and in many cases handsoff. Leveraging the internet, many PSPs
have started offering same-day turnaround for products. These businesses
need solutions that are reliable, costeffective, and quality driven. Mimaki is
developing products with these needs in
mind. Since we develop the printer, ink,
software, and media, we are able to
produce products that deliver the results
our customers need to be successful.
Mimaki is promoting five-layer printing
capabilities with the uCJV line of
cut-and-print devices. What are some of
the advantages of this feature?
Layered technology in general opens up
a wide range of possibilities, but also
solves production bottlenecks that are
relevant in aging print methods. The
five-layer technology, for example,
enables our customers to deliver a true
double-sided print that shows a different
image depending on the viewpoint. This
technique has historically been used in
screen printing practices, which are
labor- and time-intensive. By creating a
digital approach, the PSP can simply tell
the software what the intended outcome
is, and the printer does the rest. This
expands the capabilities of their
businesses with applications such as
welcome/thank you signage on clear
media for applying on windows. Combined with LED cure technologies that
generate low heat, five-layer workflows
expand offerings even further on difficult
media like static clings. This opens up a
world of possibilities for directional
signage and retail advertisements.
We're hearing that brand owners are
scrutinizing their vendors more carefully
now on the sustainability of their business
practices. how are your customers
dealing with the challenge?
It is not only important to have a good
product, but it's also equally important to
have relationships that align with
sustainable business practices. As a
market leader, our customers expect us
to have ethical, economical, and
ecological practices. We strive to develop
products that align with these principles
and deliver.
Would you agree that in just about
every market segment, printers are
experiencing increased pressure on
turnaround times?
Absolutely. Today's consumer wants to
make a quick decision and have the
product delivered in a short amount of
time. This pressure cannot only be on the
PSP. Manufacturers have a responsibility
to make products that are more in line
with the needs of the market to ensure
positive growth and success. By developing smarter and more compact printers,
Mimaki is leading this need with our
customers in mind. We make every
attempt to deliver products with the best
mix of reliability and deliverability with
features that address everyday concerns
in a cost-effective way.
in most shops, the bottleneck has moved
downstream to post-print finishing
processes. how is Mimaki addressing this
issue in its technology development?
Mimaki is constantly evolving. We are
delivering products with inks that are
more durable and cure quicker, so that
PSPs can have more control over the
post-printing process. For customers that
need an additional step like cutting, we
have integrated cutting technologies,
such as cJV or UcJV Series printers to
improve these print-cut workflows. Our
products are also easily scalable and
cross functional. For example, any of our
cutting devices can receive a print from
any of our printers. We have also
introduced matched companion products
to address these needs like our la-160w
laminator and Mimaki Vision laminates.
We believe that by providing a comprehensive and well-developed solution, we
can empower our customers to make the
choice of how to deliver efficiently and
just-in-time.
Table of Contents for the Digital Edition of Screen Printing - April/May 2018
Contents
Screen Printing - April/May 2018 - Cover1
Screen Printing - April/May 2018 - Cover2
Screen Printing - April/May 2018 - 1
Screen Printing - April/May 2018 - Contents
Screen Printing - April/May 2018 - 3
Screen Printing - April/May 2018 - 4
Screen Printing - April/May 2018 - 5
Screen Printing - April/May 2018 - 6
Screen Printing - April/May 2018 - 7
Screen Printing - April/May 2018 - 8
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Screen Printing - April/May 2018 - Cover3
Screen Printing - April/May 2018 - Cover4
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