Screen Printing - June/July 2019 - 15
FIGURE 1
Creating a reference guide with artwork categorized as basic, intermediate, or complex can help your sales team
classify designs for your production team - and "red flag" orders that could cause issues in lower quantities.
DEAL WITH THE PROBLEM EARLY
Before you address the art department challenges directly, it's
important to consider how the problems start at the quoting
and sales stages of your process. Just because the pain isn't
felt until an order hits the art and production departments
doesn't mean that the issues couldn't be dealt with sooner. If
your art department is showing signs of strain from increased
order complexity and smaller quantities, take a careful look
at sales processes first.
n Check to make sure you have clear policy guidelines for
sales related to number of colors, art complexity, and
recommended order quantities for each variable.
n Have a solid "no" level so everyone is aware when to
turn away an order that just doesn't make sense - and
stick to it. (Does the art need major changes? Is it
massively complex? Is the order quantity super low?
Sometimes there isn't enough money in such jobs to
justify even quoting it or talking with the art department
about it.)
n Identify which types of clients are causing the majority
of your complexity issues. Are there ways to adjust your
current policies to incentivize changes for these clients
(discounts, free delivery/shipping, etc., in exchange for
either decreasing the complexity of the design or bumping
to a larger order total)?
Plan additional training for your sales staff so they can
better guide clients with regard to adjusting artwork
to fit order quantities. (Training sales staff on how to
reduce art complexity can pay big rewards over time.)
n Make sure every sales process includes a request to the
client for a larger quantity. (It's surprising how often
simply asking for this will produce a positive result.)
n
Once the sales department has been prepped to address
the complexity/low quantity issue you can turn your attention
to the art department.
BE SMART WITH ART
When adjusting orders in the art department for lower volumes,
it's critical to keep the customer involved and make sure they
are satisfied with all adjustments to artwork.
When screen printing artwork becomes an issue regarding
order quantity, there's usually a lot of colors or complexity to
the design. It's important for a screen printer to know their
costs and profit margins so when they quote jobs with these
challenges, they can avoid boxing themselves into orders
that will have no room for error and very little or no profit.
In addition to the monetary concerns, these situations must
be handled delicately to manage both the customer's needs
and art staff's concerns so everybody is happy with the final
JUNE / JULY 2019
15
Screen Printing - June/July 2019
Table of Contents for the Digital Edition of Screen Printing - June/July 2019
Contents
Screen Printing - June/July 2019 - Cover1
Screen Printing - June/July 2019 - Cover2
Screen Printing - June/July 2019 - 1
Screen Printing - June/July 2019 - Contents
Screen Printing - June/July 2019 - 3
Screen Printing - June/July 2019 - 4
Screen Printing - June/July 2019 - 5
Screen Printing - June/July 2019 - 6
Screen Printing - June/July 2019 - 7
Screen Printing - June/July 2019 - 8
Screen Printing - June/July 2019 - 9
Screen Printing - June/July 2019 - 10
Screen Printing - June/July 2019 - 11
Screen Printing - June/July 2019 - 12
Screen Printing - June/July 2019 - 13
Screen Printing - June/July 2019 - 14
Screen Printing - June/July 2019 - 15
Screen Printing - June/July 2019 - 16
Screen Printing - June/July 2019 - 17
Screen Printing - June/July 2019 - 18
Screen Printing - June/July 2019 - 19
Screen Printing - June/July 2019 - 20
Screen Printing - June/July 2019 - 21
Screen Printing - June/July 2019 - 22
Screen Printing - June/July 2019 - 23
Screen Printing - June/July 2019 - 24
Screen Printing - June/July 2019 - 25
Screen Printing - June/July 2019 - 26
Screen Printing - June/July 2019 - 27
Screen Printing - June/July 2019 - 28
Screen Printing - June/July 2019 - 29
Screen Printing - June/July 2019 - 30
Screen Printing - June/July 2019 - 31
Screen Printing - June/July 2019 - 32
Screen Printing - June/July 2019 - Cover3
Screen Printing - June/July 2019 - Cover4
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