Screen Printing - June/July 2019 - 16
FIGURE 2
To simplify a complex, full-color design, the art department can utilize Photoshop tools to convert an image to duotone (see Figure 3, opposite).
result. Although artwork for screen printing is always
different from one order to the next, order volume issues will
typically fall into four situations:
1. A customer requests complex artwork developed for a
small quantity order.
2. The order hasn't been placed yet but a customer
would like a low quantity and they already have
complex artwork.
3. A loyal customer that comes back often has re-ordered
a job with complex artwork, but at a much smaller
quantity than a previous order.
4. A customer has placed an order and then decided to reduce
the order quantity after the process has already started.
In the first two situations, the client hasn't completed the
ordering procedure, so it's possible for the sales department to
be invited to assist with the art process. The goal is to create
some options for the customer that will provide what they
16
SCREENPRINTING
want in the artwork, but with a simplified design better suited
for printing a small order.
What defines complex artwork vs. artwork that's simpler to
print at a small volume? One way to differentiate between the
two is to have a guide that grades art (See Figure 1). This way,
when artwork is presented to sales, they can identify if artwork
is basic, intermediate, or complex. Basic artwork has type that
may include very simple graphics without a lot of pieces and
typically only one to three colors. Intermediate artwork has
more graphics and integrated typography with multiple pieces,
patterns, and possibly some halftones. Complex artwork
includes designs that are custom rendered, illustrated, and have
many details and colors. Complex designs could also have few
colors, but still include a lot of elements and many small pieces
and halftones. These can be judgement calls on the part of the
sales team, but having several categories and a set method
categorizing artwork can at least give the team a starting point to
"red flag" orders that might cause problems at lower quantities.
Screen Printing - June/July 2019
Table of Contents for the Digital Edition of Screen Printing - June/July 2019
Contents
Screen Printing - June/July 2019 - Cover1
Screen Printing - June/July 2019 - Cover2
Screen Printing - June/July 2019 - 1
Screen Printing - June/July 2019 - Contents
Screen Printing - June/July 2019 - 3
Screen Printing - June/July 2019 - 4
Screen Printing - June/July 2019 - 5
Screen Printing - June/July 2019 - 6
Screen Printing - June/July 2019 - 7
Screen Printing - June/July 2019 - 8
Screen Printing - June/July 2019 - 9
Screen Printing - June/July 2019 - 10
Screen Printing - June/July 2019 - 11
Screen Printing - June/July 2019 - 12
Screen Printing - June/July 2019 - 13
Screen Printing - June/July 2019 - 14
Screen Printing - June/July 2019 - 15
Screen Printing - June/July 2019 - 16
Screen Printing - June/July 2019 - 17
Screen Printing - June/July 2019 - 18
Screen Printing - June/July 2019 - 19
Screen Printing - June/July 2019 - 20
Screen Printing - June/July 2019 - 21
Screen Printing - June/July 2019 - 22
Screen Printing - June/July 2019 - 23
Screen Printing - June/July 2019 - 24
Screen Printing - June/July 2019 - 25
Screen Printing - June/July 2019 - 26
Screen Printing - June/July 2019 - 27
Screen Printing - June/July 2019 - 28
Screen Printing - June/July 2019 - 29
Screen Printing - June/July 2019 - 30
Screen Printing - June/July 2019 - 31
Screen Printing - June/July 2019 - 32
Screen Printing - June/July 2019 - Cover3
Screen Printing - June/July 2019 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sp_20201011
https://www.nxtbook.com/nxtbooks/STMG/sp_20200809
https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
https://www.nxtbook.com/nxtbooks/STMG/sp_20200203
https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
https://www.nxtbook.com/nxtbooks/STMG/sp_20190607
https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
https://www.nxtbook.com/nxtbooks/STMG/sp_20190203
https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
https://www.nxtbook.com/nxtbooks/STMG/sp_20181011
https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
https://www.nxtbook.com/nxtbooks/STMG/sp_20170607
https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
https://www.nxtbookmedia.com