Screen Printing - June/July 2019 - 2

CONTENTS

JUNE / JULY 2019
Volume 110 / Number 3

THE MARSHALL PLAN

12 Cold, Hard Truths

Marshall Atkinson
In a perfect world, your shop would operate smoothly 100 percent
of the time. Unfortunately, in the real world, that's not always
the case. Addressing some hard-to-swallow facts head-on can
alleviate future headaches before they happen.

SHOP TALK

32 The Nature of the Beast

Andy MacDougall
Andy MacDougall's past columns have established the fact that
print is, in fact, not dead. However, the printing arena looks a
little different than it did 10 or 20 years ago. Screen printers today
face some tough new dilemmas.

The New Demands on Your
Art Department

Thomas Trimingham
How many times have you been admiring a client's
spectacular, complex T-shirt design, only to notice the
miniscule number of shirts on the order? These types of
orders - which are becoming more and more common -
can become a point of contention for the sales, art, and
production teams. Here, Thomas Trimingham details some
strategies to keep both the customer and shop staff happy.

Is UV LED Right for
Your Screen Shop?
Eileen Fritsch
Looking for a way to make
your curing process more
efficient, less energy
consuming, and more
economical? Converting
to UV LED may just be
the answer for your shop.
Explore five reasons why
screen-printing operations are
integrating this technology
onto their shop floors.

DEPARTMENTS
04
06
08
29
30
31

EDITORIAL INSIGHTS
PRESSING ISSUES
NEW PRODUCTS
AD INDEX
DISTRIBUTOR/
DEALER DIRECTORY
CLASSIFIEDS

ABOUT THE COVER
Many shops have faced the
dilemma of a small order of
T-shirts with an intricate,
colorful design; converting to
duotone is one way to keep the
client and printer happy.
Digitally printed example shirts
provided by M&R Companies.
Cover design by Kelly Farrar.

How to Improve Your
Post-Production Workflow

Marshall Atkinson
You may be well-versed in potential production bottlenecks, but
what holds up the process after the order is off the press? From
folding to hang-tagging to bundling and beyond, there are a lot
of steps that can slow down an otherwise seamless process.
These tips from workflow strategist Marshall Atkinson can help
streamline your post-production procedures.

26
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Screen Printing - June/July 2019

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