Screen Printing - June/July 2019 - 4

EDITORIAL INSIGHTS

THE HONEST TRUTH

e've always been taught honesty is the best policy. From moms asking
"Who ate the freshly baked cookies?" (while looking at the poor kid with
chocolate around his mouth), to relationship therapists trying to mend a
broken pair, to a campaign manager who's found some less-than-politicallycorrect tweets in an aspiring politician's past... When you are straightforward
in expressing the truth, there's no chance for miscommunication or mistrust.
So, I want to be honest with you. I've spent the last six-plus years head
down in the wide-format digital print world. (I'm also editor-in-chief of
Big Picture, sister magazine to Screen Printing.) While my team members,
Kelsey and Anya, have been straddling (very well, I might add) both markets
as associate editors of Screen Printing and Big Picture, I focused my efforts
on the latter. I'm new to this industry and technology, and to you.
With honesty comes trust. I have complete trust in Anya and Kelsey who
have worked closely with this brand for years. I have complete trust in our
columnists, freelancers, and expert analysts to continue covering the latest
and greatest in this industry. And I have complete trust in you - that you'll
help guide me in the right direction.
I'd like to thank my predecessor, Steve Duccilli, for introducing me to
this trade and connecting me with his gigantic and impressive network.
Thank you to Screen Printing writers like Eileen Fritsch, Marshall Atkinson,
Tom Trimingham, and Andy MacDougall (who you'll find in this issue talking
UV LED, post-print workflow, how to face obstacles head on, addressing
demands in the art department, and dilemmas printers face, respectively) for
not only taking the time to give me a few, quick Screen Printing 101 courses
but also being extremely honest in terms of what this magazine needs to
cover and how it should be presented.
While screen printing is a new animal to me, I'm very familiar with
brand content and delivery. I want to make sure what our editorial team is
providing you is the type of content you're most excited to read and learn
about each issue.
Please don't hesitate to send me an email, connect
with me on LinkedIn, or give me a cold call. (Full
disclosure: I'm a millennial so I won't answer, but
I will call you back.) It's important that Screen
Printing magazine is the number-one provider
of industry news, insight, trends, technical
know-how, and innovative products.
I hope you'll be honest with me.

ADRIENNE PALMER
Editor-in-Chief

SCREENPRINTING

www.screenweb.com

EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Anya Rao
Associate Editor
anya.rao@stmediagroup.com
Kelsey Johnson
Associate Editor
kelsey.johnson@stmediagroup.com
Steve Duccilli
Contributing Editor
Kelly Farrar
Art Director
kelly.farrar@stmediagroup.com
Kristen Gaddis
Production Coordinator
kristen.gaddis@stmediagroup.com

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Screen Printing - June/July 2019

Table of Contents for the Digital Edition of Screen Printing - June/July 2019