Screen Printing - August/September 2019 - 14
PROFIT
POTENTIAL
IN DIGITAL
DECORATING
How to use digital methods to bolster
your business.
AARON MONTGOMERY
I
Photo courtesy of Whimsy Rose.
14
SCREENPRINTING
've been a proponent of digital decorating
since the early 2000s, when I was involved with
some of the original commercially viable direct-togarment printers. Later, I fell in love with other
embellishment methods such as sublimation,
vinyl, and bling. That doesn't mean I'm a detractor
of conventional screen printing; I love the art of
screen making and the passion artists have for
the craft. I have long believed the people in our
industry aren't screen printers, sublimators,
or heat-transfer specialists, but instead are
garment decorators.
Successful business owners understand their
job is not only to print, but also to provide their
customers with an end product that makes them
feel unique, serves as a walking billboard, and is
something they're proud of. To help customers
achieve these goals, it's important to have a good
understanding of the different ways a piece of
fabric can be decorated, even if it isn't a technique
you plan to use in your production facility. You
may find utilizing digital methods of decorating
can be an excellent complement to an existing
analog print shop looking to expand its offerings.
How can your shop break into digital without
overextending your business?
Screen Printing - August/September 2019
Table of Contents for the Digital Edition of Screen Printing - August/September 2019
Contents
Screen Printing - August/September 2019 - Cover1
Screen Printing - August/September 2019 - Cover2
Screen Printing - August/September 2019 - 1
Screen Printing - August/September 2019 - Contents
Screen Printing - August/September 2019 - 3
Screen Printing - August/September 2019 - 4
Screen Printing - August/September 2019 - 5
Screen Printing - August/September 2019 - 6
Screen Printing - August/September 2019 - 7
Screen Printing - August/September 2019 - 8
Screen Printing - August/September 2019 - 9
Screen Printing - August/September 2019 - 10
Screen Printing - August/September 2019 - 11
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Screen Printing - August/September 2019 - 13
Screen Printing - August/September 2019 - 14
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Screen Printing - August/September 2019 - 16
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Screen Printing - August/September 2019 - 19
Screen Printing - August/September 2019 - 20
Screen Printing - August/September 2019 - 21
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Screen Printing - August/September 2019 - 25
Screen Printing - August/September 2019 - 26
Screen Printing - August/September 2019 - 27
Screen Printing - August/September 2019 - 28
Screen Printing - August/September 2019 - Cover3
Screen Printing - August/September 2019 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
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https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
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https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
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https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
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