Screen Printing - August/September 2019 - 19
common as to be literally invisible in the mind of the
consumer. The images simply don't register at scale.
The cure for this has been to extend the print
technology and application methods. The hope was
these new methods would somehow make the garments
stand out more. They did, but only briefly before the
next wave of techniques appeared. More noise being
added into the landscape.
It's not just printed apparel. It's all forms of advertising
and marketing. It happened with radio, television, print,
direct mail, and now the internet. The consumer is
bombarded with thousands of messages a day across
all channels. In fact, there's a term to describe this -
omnichannel, or all channels at once. We face the same
competition for attention all forms of media face today.
Is there a solution?
TODAY IS THE BEST TIME EVER FOR THIS
DECORATING MEDIUM
Today we live in the Age of Personal Expression.
For the first time in the history of the world, everyone
can become a publisher and share their message with
the universe. Thanks to the internet and social media,
everyone with something to say has a platform. This is
the opportunity - and it's incredibly exciting.
If 22-year-old Kylie Jenner can become a "self-made"
billionaire utilizing Instagram, there are no limitations.
In fact, the only limitation is your own mindset and selfimposed thinking about what you really do.
As the San Luis Obispo Mozart Festival became an annual event,
the sophistication of the graphics evolved.
AUGUST / SEPTEMBER 2019
19
Screen Printing - August/September 2019
Table of Contents for the Digital Edition of Screen Printing - August/September 2019
Contents
Screen Printing - August/September 2019 - Cover1
Screen Printing - August/September 2019 - Cover2
Screen Printing - August/September 2019 - 1
Screen Printing - August/September 2019 - Contents
Screen Printing - August/September 2019 - 3
Screen Printing - August/September 2019 - 4
Screen Printing - August/September 2019 - 5
Screen Printing - August/September 2019 - 6
Screen Printing - August/September 2019 - 7
Screen Printing - August/September 2019 - 8
Screen Printing - August/September 2019 - 9
Screen Printing - August/September 2019 - 10
Screen Printing - August/September 2019 - 11
Screen Printing - August/September 2019 - 12
Screen Printing - August/September 2019 - 13
Screen Printing - August/September 2019 - 14
Screen Printing - August/September 2019 - 15
Screen Printing - August/September 2019 - 16
Screen Printing - August/September 2019 - 17
Screen Printing - August/September 2019 - 18
Screen Printing - August/September 2019 - 19
Screen Printing - August/September 2019 - 20
Screen Printing - August/September 2019 - 21
Screen Printing - August/September 2019 - 22
Screen Printing - August/September 2019 - 23
Screen Printing - August/September 2019 - 24
Screen Printing - August/September 2019 - 25
Screen Printing - August/September 2019 - 26
Screen Printing - August/September 2019 - 27
Screen Printing - August/September 2019 - 28
Screen Printing - August/September 2019 - Cover3
Screen Printing - August/September 2019 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sp_20201011
https://www.nxtbook.com/nxtbooks/STMG/sp_20200809
https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
https://www.nxtbook.com/nxtbooks/STMG/sp_20200203
https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
https://www.nxtbook.com/nxtbooks/STMG/sp_20190607
https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
https://www.nxtbook.com/nxtbooks/STMG/sp_20190203
https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
https://www.nxtbook.com/nxtbooks/STMG/sp_20181011
https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
https://www.nxtbook.com/nxtbooks/STMG/sp_20170607
https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
https://www.nxtbookmedia.com