Screen Printing - August/September 2019 - 7

SGIA'S Q1 BENCHMARKING REPORT OFFERS INSIGHT
INTO GARMENT DECORATION MARKETS
SGIA's first 2019 quarterly benchmarking survey queried garment decoration companies on products and markets in their industries. With responses from 94 garment
decoration businesses, insights include:
n The average number of markets served is seven, with five products produced;
96.6 percent offer T-shirts, 80.5 percent bags, 75.9 percent hats/caps, and 79.3
percent performance wear.
n Top markets served include 73.5 percent business-to-consumer, 71.1 percent
athletic, 69.9 percent corporate branding, 61.4 percent educational institutions,
and 61.4 percent nonprofits.
n Markets with the highest growth potential: interior décor, architecture, printing for
the trade, business-to-consumer, and healthcare.
n 78 percent of companies have fewer than 20 employees; 78.2 percent have a
sales revenue of $3 million or less; and 14.4 percent top $10 million in sales.
n Garment decorators tend to offer additional products in other industry segments,
most commonly graphic and sign (28.7 percent).
n 75.6 percent use a multi-technology approach to operations, with 17.9 percent
being mostly digital and 34.6 percent mostly analog.
n 52.6 percent provide some type of finishing and/or post-production services,
most commonly bagging/tagging and fulfillment.
n 79.4 percent experienced positive sales growth, with 8.3 percent median sales
growth during the past year.
n 28.8 percent report an increase in employment; 51.6 percent plan to hire more
people.
n 76.7 percent of respondents were confident about the industry.
SGIA members can access the full report online at sgia.org.

GARMENT DECORATORS SCORECARD

68.3% - 10 or more years in business

18.5%
B2B & B2C

56.5%

31.7% - less than 10 years

About every
third company
relies mostly on
digital (29.4%)

B2C

25.0% B2B

Average revenue contribution

Graphic and sign (28.7%)

Graphic and sign (16.0%)

Commercial printing (7.4%)

Commercial printing (15.5%)

use at least

50%

of their potential
production

Functional printing (3.2%)

Functional printing (18.5%)

most popular being bagging/tagging (58.3%)
and fulfillment (45.8%)

The most popular products:
T-Shirts
(96.6%)

Bags
(80.5%)

Performance wear
(79.3%)

Hats/caps
(75.9%)

7 is the average number of markets served.
The most popular markets:

Future looks promising

100%

Current increase
Future increase

50%

0.0%

Sales

Production/
Employment
Prices for
Pre-tax
amount of work
products sold profitability

Industry confidence:

B2C (73.5%), athletic (71.1%), corporate branding (69.9%), educational
institutions (61.4%), nonprofits (61.4%), retail (55.4%), food services (53.0%).

© 2019 Specialty Graphic Imaging Association

The Association for Print
Technologies has launched a
new online resource designed
to foster engagement, collaboration, and information-sharing
across the print industry's value
chain, according to a release.
The APTech Connect Community Forum consists of usergenerated content and allows
committees and working groups
to share information, including
meeting minutes, privately and
in real-time.
"Think of this new online
community as an expert virtual
peer group designed and built
as a platform to drive engagement across all areas of the
print industry," says Thayer
Long, APTech president. "And
that means everyone who is
innovating and generating new
ideas - manufacturers, printers,
designers, and creatives."
The forum is free to both
APTech members and nonmembers, and can be found at
printtechnologies.org.

At least half (52.6%) provide finishing services, with the

5 is the average number of products offered.
MARKETS & PRODUCTS

67.6%

Industry convergence
Garment decorators expand their
services in

% of Companies Surveyed

COMPANY OVERALL

78.2% - sales up to $3M

OPERATIONS

Who do they serve?

78.0% - less than 20 employees

(76.7%)
Positive
SGIA.org

(16.7%)
Neutral

Based on 2019, (Q1) SGIA Survey - Markets and Products (N=94)

BUSINESS OUTLOOK

Who are they?

ONLINE APTECH
COMMUNITY FORUM
LAUNCHES

SCREEN PRINTING'S
WEBSITE GETS A
MAKEOVER
Have you seen the brand-new
screenweb.com? Screen
Printing's revamped website
features the same high-quality
content with a fresh, modern,
easy-to-read look.

AUGUST / SEPTEMBER 2019

7
http://www.sgia.org http://www.printtechnologies.org http://www.screenweb.com http://www.SGIA.org
Screen Printing - August/September 2019

Table of Contents for the Digital Edition of Screen Printing - August/September 2019
