Screen Printing - October/November 2019 - 4

EDITORIAL INSIGHTS

screenweb.com

BACK TO SCHOOL

D

o you remember your first day of school? Cartoon-themed lunch bag
and oversized book bag in tow, sporting a brand-new outfit, with a parental
figure guiding you to a daunting yellow school bus filled with kids who just
looked like they already belonged.
Replace the Disney packs with a laptop, business-casual dress, and a
stack of fresh business cards, flash forward roughly 25 years, and there's
me on the first day of SGIA's WB/Camp in Sacramento - my first screen
printing event.
Unlike my actual first day of kindergarten, in my public school uniform,
crying to my dad not to leave me, I was excited - and definitely overdressed
- but ready to dive into unfamiliar territory.
The room was filled with industry vets and print service provider
powerhouses and we all had one thing in common. We were there to learn.
And that's exactly what we did.
Not only did I receive a full day of water-based ink education, I also
learned a plethora of new terms like emulsion, flash mechanic, and donut
probe. I'm not going to lie; this last one got me. At a wide-format printing
event a couple of years ago I could have sworn I heard "hot dog hour."
You can imagine my level of disappoint when I showed up to "happy hour."
However, donut probes do exist!
I made some friends, too. I finally got to meet Screen Printing columnist
Marshall Atkinson, freelance writer and industry expert Mark Coudray,
and Rising Stars Award winner Danny Gruninger of Denver Print House
(denverprinthouse.com). Frank Vacanti, art production manager at Live
Nation Merchandise, shared legendary stories from Winterland and what
it's like to print merch for Madonna, Rolling Stones, and Grateful Dead
over boxed lunches and chocolate chip cookies (I told you it was like grade
school). And Brett Bowden, owner of Printed Threads (printedthreads.com)
and the event's emcee, kept me laughing with some of the best dry humor
and comedic timing I've witnessed in a while.
When my dad picked me up from school that first
day long ago, my tone had changed. With a smile on
my face and pep in my step, I told him I had the
best first day; I couldn't wait to go back.
Thanks for the best first day, screen printers.
I can't wait for the next one.

ADRIENNE PALMER
Editor-in-Chief

4

SCREENPRINTING

EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Anya Rao
Associate Editor
anya.rao@stmediagroup.com
Kelly Farrar
Art Director
kelly.farrar@stmediagroup.com

SALES
Lou Arneberg
Senior Market Strategist
East and Midwest US, Eastern Canada
lou.arneberg@stmediagroup.com
800-654-5169
Jim Karwowski
Senior Market Strategist
West and South US, Western Canada,
Europe, Asia
jim.karwowski@stmediagroup.com
630-474-4038
Vernita Johnson
Directory and Classified/Account Executive
vernita.johnson@stmediagroup.com
513-263-9313
Kristen Gaddis
Production Coordinator
kristen.gaddis@stmediagroup.com
Murray Kasmenn
President
murray.kasmenn@stmediagroup.com
Christine Baloga
VP Marketing Operations and Customer
Acquisitions
Michael Pence
Director of Technology
Customer Services
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Screen Printing - October/November 2019

Table of Contents for the Digital Edition of Screen Printing - October/November 2019
