Screen Printing - December 2019/January 2020 - 24
A
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D
AND
GARMENT TRENDS
in
Major Retail
How and why you should become a trend expert for your clients.
R
JEREMY PICKER
apidly flashing images of fashion are constantly
changing. This is visible on Instagram, in brick-and-mortar
retail, in print media, and on the streets. Major brands spend
years of research and a lot of money predicting the next
trend. While some trends are not predictable because they
grow from street style, fashion trend forecasting agencies
often consult for major brands on what the future will hold.
According to fashioninsiders.co, "these types of agencies'
foresight into future trends is not limited to predicting the
colors and materials that will be popular over the next two
years. Forecasters also delve into the lifestyles and buying
habits of your brands' consumer to gain insight into their
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present values and future desires." The top trend forecasting agencies like WGSN, Trendstop, and Stylus are setting
the stage for what the masses will be seeing in retail. The
insights these agencies release will trickle down to the
promotional industry in one way or another.
Whether you personally like the trends or not, everything
around us is inspired by fashion: colors, patterns, fabrics,
iconography, and even social movements. From low-cost
leaders to luxury goods, you will see similar trends pop up.
So, how do you start to make sense of the trends
or understand them if you aren't active in the bigger
fashion world?
http://www.fashioninsiders.co
Screen Printing - December 2019/January 2020
Table of Contents for the Digital Edition of Screen Printing - December 2019/January 2020
Contents
Screen Printing - December 2019/January 2020 - Cover1
Screen Printing - December 2019/January 2020 - Cover2
Screen Printing - December 2019/January 2020 - 1
Screen Printing - December 2019/January 2020 - Contents
Screen Printing - December 2019/January 2020 - 3
Screen Printing - December 2019/January 2020 - 4
Screen Printing - December 2019/January 2020 - 5
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Screen Printing - December 2019/January 2020 - 24
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Screen Printing - December 2019/January 2020 - 31
Screen Printing - December 2019/January 2020 - 32
Screen Printing - December 2019/January 2020 - Cover3
Screen Printing - December 2019/January 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sp_20201011
https://www.nxtbook.com/nxtbooks/STMG/sp_20200809
https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
https://www.nxtbook.com/nxtbooks/STMG/sp_20200203
https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
https://www.nxtbook.com/nxtbooks/STMG/sp_20190607
https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
https://www.nxtbook.com/nxtbooks/STMG/sp_20190203
https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
https://www.nxtbook.com/nxtbooks/STMG/sp_20181011
https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
https://www.nxtbook.com/nxtbooks/STMG/sp_20170607
https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
https://www.nxtbookmedia.com