Screen Printing - December 2019/January 2020 - 4

EDITORIAL INSIGHTS

screenweb.com

PLAN ON IT

I

am a planner. I like to know what I'm doing today, tomorrow, and the
next. Placing checkmarks next to completed tasks or events in my paper
planner is euphoric. Yes, I know there are apps and gadgets to help me in
this digital world, but I don't want to use them. Pen has to hit paper for me
to feel that true sense of accomplishment. Sometimes, I'll even write a
completed task down just so I can check it off. ...
What I'm not the best at is looking five, 10, 15 years down the road. I
don't think they make planners that large.
I'm not sure when my focus on the day-to-day began to outweigh my
focus on the long-term. A part of me believes journalism has something to
do with it. When I began my career at the Dayton Daily News, the focus
was always on the next day. We couldn't plan the homepage for next year
because the news hadn't happened yet.
The print industry is similar. Projects usually need to be completed
within a short time frame (typically yesterday, if you ask your customers).
A client comes to you with a need for 100 shirts in three days for an event
occurring this weekend. So, you alter your production schedule to get the
job done.
So much of what we do is based on what's happening right now: Get the
magazine out the door. Complete that next print order. But centering solely
on the short-term hinders us in the long-term.
After reading columnist Marshall Atkinson's "20 Goals for 2020"
(page 12) I was inspired to take a look at my own future. It's still important
to plan for upcoming things like turning in a feature on time, but I also need
to consider where I see myself in the next decade - and where I see Screen
Printing. I'm going to create my own set of 2020 and beyond goals, and I
urge you to do the same for your business with the article's help. And that's
where I really need your support: shaping the future of this magazine.
We've created a reader survey (bit.ly/2019SPsurvey) to help us plan
for your current and long-term needs. Your input will tell us if we need to
make adjustments to the topics we're covering and
how we're delivering them. Want more "how-to"
features? Would you rather watch a three-minute
video from an industry expert? Do you prefer
live Tweets or a comprehensive post-event
write-up?
I'm excited to align our goals and
implement them in the next five, 10, 15 years.
My planner won't know what hit it.

ADRIENNE PALMER
Editor-in-Chief
@Adrienne_Screen

4

SCREENPRINTING

EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Kelly Farrar
Art Director
kelly.farrar@stmediagroup.com

SALES
Lou Arneberg
Senior Market Strategist
East and Midwest US, Eastern Canada
lou.arneberg@stmediagroup.com
800-654-5169
Jim Karwowski
Senior Market Strategist
West and South US, Western Canada,
Europe, Asia
jim.karwowski@stmediagroup.com
630-474-4038
Vernita Johnson
Directory and Classified/Account Executive
vernita.johnson@stmediagroup.com
513-263-9313
Kristen Gaddis
Production Coordinator
kristen.gaddis@stmediagroup.com
Murray Kasmenn
President
murray.kasmenn@stmediagroup.com
Christine Baloga
VP Marketing Operations and Customer
Acquisitions
Michael Pence
Director of Technology
Customer Services
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Screen Printing - December 2019/January 2020

Table of Contents for the Digital Edition of Screen Printing - December 2019/January 2020
