Screen Printing - February/March 2020 - 2

CONTENTS

FEBRUARY / MARCH 2020
Volume 111 / Number 1

THE MARSHALL PLAN

10 New Sales Idea Generator

Marshall Atkinson
A new year has arrived, and wouldn't it be nice to start
by substantially increasing your sales numbers and
improving your shop's efficiency? Marshall has a fourstep master plan for upping your business. Are you ready
to seize the opportunity? Make sure you have a calculator
and notepad handy.

SHOP TALK

24 First Time for Everything

Andy MacDougall
Andy is welcoming our own version of the roaring '20s
with open arms, and it starts with a big change. Read
how the Impressions Expo (formerly ISS) made its
own first impression on Andy, a rookie attendee at the
conference held at the Long Beach Convention Center.

13
Better Bitmap Backgrounds for DTG Printing
Thomas Trimingham
Could you use a refresher on how to optimally prepare the
background of your graphics for the best DTG printing results?
Thomas Trimingham shares a clear and informative path to properly
enhance the quality of your images before they go to print.

DEPARTMENTS
04
06
08
21
22
23

EDITORIAL INSIGHTS
PRESSING ISSUES
NEW PRODUCTS
AD INDEX
DISTRIBUTOR/
DEALER DIRECTORY
CLASSIFIEDS

ABOUT THE COVER
Screen printing is
dynamic and eyecatching, especially
when live printed at an
event. Family Industries
knows how to steal
the show.

Ready, Set, Print
Adrienne Palmer
Family Industries harnessed the power of
live printing years ago and they haven't
looked back since. Screen Printing's editorin-chief spent time with the company's
founders, Max Hellmann and Alex Meiners,
to understand exactly how they manage
the business of controlled chaos. From
big-time music festivals to backyard parties,
Family Industries masters their terrain.

18
SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for
subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $50 USD. Annual rate for subscriptions in Canada: $85 USD (includes GST & postage); all other countries:

ONLINE COMMUNITIES

$111 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2020, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without
the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes
to: Screen Printing, P.O. Box 3060, Northbrook, IL 60065-3060. Change of address: Send old address label along with new address to Screen Printing, P.O. Box 3060, Northbrook, IL 60065-3060. For all subscription
services, back issues, and single-copy sales, contact: SP@omeda.com, Fax: (847) 763-9030, Phone: (877) 494-0727, New Subscriptions: www.screenweb.com/subscribe; Renewals: www.screenweb.com/renew.

http://www.screenweb.com/subscribe http://www.screenweb.com/renew

Screen Printing - February/March 2020

Table of Contents for the Digital Edition of Screen Printing - February/March 2020