Screen Printing - April/May 2020 - 4

editorial insights

REFRESH
YOU MAY NOTICE Screen Printing
magazine received a bit of a facelift.
Instead of a complete redesign we asked
our art director for a refresh. We wanted
the magazine to reflect the people in
this industry and the work that's being
created. So, we upgraded the flow of
the magazine and overall experience;
updated the fonts to be more readable;
and cleaned up the design to allow for
increased white space, giving the images
the attention they deserve.
Refresh is something that continues
to come to mind during quarantine as
we are asked to stay at home and avoid
public spaces.
This is not to minimize the seriousness of COVID-19, the 100 thousand-plus
deaths that have stemmed from the virus,
the 10 million US citizens who have filed
for unemployment, and the thousands of
non-essential businesses that are closed.
This is a pandemic and the road to recovery will be long.
This is also a reminder that in no point
in our lives has this happened.
As a road warrior I'm constantly on
the go, traveling to industry events, and
sometimes spending more time in air
than in my own house. I'm now grounded, and not just physically. I'm taking
time for myself (who knew 10 minutes
of yoga in the morning could change the
trajectory of my day?); I'm more aware
of what I consume because I'm the one
making every meal; and I'm spending
quality time with my loved ones over
Zoom without any distractions.
Take this rare opportunity and start
a refresh of your own. Consider adjust-

screenweb.com
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Alex Marcheschi
Associate Editor
alex.marcheschi@stmediagroup.com
Kelly Farrar
Art Director
kelly.farrar@stmediagroup.com
SALES
Lou Arneberg
Senior Market Strategist
East and Midwest US, Eastern Canada
lou.arneberg@stmediagroup.com
800-654-5169

ing your shop's pricing. Tackle projects
that have been placed to the side. Take
a deeper look at your marketing efforts.
Create a vlog for better brand awareness. Collaborate with local shops. Find
ways to help your fellow screen printers
stay in business (subscribe to our weekly
Screen Saver newsletter to witness this
in action). Learn why your employees
work for you and what you can do to be a
better leader.
That being said, don't feel obligated
to win a productivity award during this
pandemic. It's ok to slow down. To actually be home for family dinner. To binge
that series you haven't had the chance
to watch. Let's take this time to reset
and refresh.

ADRIENNE PALMER
Editor-in-Chief
@Adrienne_Screen

Jim Karwowski
Senior Market Strategist
West and South US, Western Canada,
Europe, Asia
jim.karwowski@stmediagroup.com
630-474-4038
Vernita Johnson
Directory and Classified/Account Executive
vernita.johnson@stmediagroup.com
513-263-9313
Kristen Gaddis
Production Coordinator
kristen.gaddis@stmediagroup.com
Murray Kasmenn
President
murray.kasmenn@stmediagroup.com
Christine Baloga
VP Marketing Operations and Customer
Acquisitions
Michael Pence
Director of Technology
Kelly Cotes
Marketing Manager
kelly.cotes@stmediagroup.com
Customer Services
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P: 847-504-8166/877-494-0727
F: 847-763-9030 E: SP@omeda.com
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04

SCREENPRINTING | APRIL + MAY 2020
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Screen Printing - April/May 2020

Table of Contents for the Digital Edition of Screen Printing - April/May 2020
