TA For those who were in the process of starting their business, what is the most impactful thing they can do? AP Find your differentiator. And constantly use that in your social media and brand awareness posts. What makes you different from your competitor down the street? Is it live printing at events? Is your customer service better than the rest? Do you consistently give back to your community? Do your employees absolutely love working for you? Are they genuinely happy to come to work every day? Why should someone come to you? Beginners in the business have to find what makes them stand out or they're going to get swallowed up in the mix. And remember, bigger isn't always better. Find your unique niche. You don't have to be everything for everyone. TA As we all know, we're dealing with a brand new normal where video is vital for communication. What are some practical steps to save time and money that people can do with their communication? AP What makes this time so unique is that we are all in the same situation. Most of us are now working from our living rooms with our laptop or phone and a pair of headphones. That's honestly all you need to communicate with your customers in a video format. Easy and cheap additions to enhance the video experience are a tripod to hold your phone steady and a ring light, which can cost you as low as $20 each on Amazon. COVID-19 FEARS 7 TIPS ON HOW TO DEAL WITH FEARFUL EMPLOYEES WHO ARE RETURNING TO THE WORKPLACE. By Helene Kelly As the COVID-19 quarantine and statewide "stay-at-home" mandates begin to be lifted, your employees are preparing to return to the office or shop floor. Many of these workers are uncertain of the risks they may face as a result of being immersed into an environment with sometimes hundreds of other employees. Your job as the responsible employer is to take certain measures to allay those fears so your company can begin to return to some semblance of normalcy. Here are some guidelines and tips you may want to consider: 1. E ducate. Generally speaking, people want information about the real risks of entering into an office building or manufacturing facility. They want to know how they will be impacted by being in close proximity to others after JUNE + JULY 2020 | SCREENPRINTING 13