Screen Printing - August/September 2020 - 25
IS THERE A PLACE FOR SCREEN PRINT
TRANSFERS IN YOUR BUSINESS PLAN?
By Ali Banholzer, owner,
Wear Your Spirit Warehouse
(wearyourspiritwarehouse.com)
I KNOW, I KNOW. I've heard it a hundred times. "If you
use transfers, you're not a reallll printer," "you're not a
real business," and my favorite, "you're lying to your
customers." I'm here to set the record straight. There's
a niche for screen print transfers in your business. The
question is, are you willing to explore the possibilities
and learn about the opportunities?
Let's address some of these myths. "If you use
transfers, you're not a real printer." We all know there
are a number of ways to decorate apparel. Embroidery,
sublimation, HTV, traditional silk screen, DTG, and
transfers. While each of these have their place in the
industry, they also have their limitations and their niche.
I've pulled a squeegee across thousands of screens,
printing hundreds of thousands of impressions, and
I still created more than 20,000 impressions using
transfers last year. Next up, "you're not a real business."
I kind of just shake my head at this one. Like most of us,
I use all the tools in my chest to earn every penny
I can for my business. Choosing to use transfers does
not mean it's a hobby, it means I've found a revenue
stream and a niche that meets a customer need. Lastly,
"you're lying to your customers." Nope, not at all. In the
same manner, I explain the pros and cons of every
decoration method. I also explain the pros and cons
of transfers, allowing my customer to make the best
decision for their project, timeline, and budget. So, let's
see if silk screen transfers are a fit for your business.
AUGUST + SEPTEMBER 2020 | SCREENPRINTING
25
http://www.wearyourspiritwarehouse.com
Screen Printing - August/September 2020
Table of Contents for the Digital Edition of Screen Printing - August/September 2020
Contents
Screen Printing - August/September 2020 - Intro
Screen Printing - August/September 2020 - Cover1
Screen Printing - August/September 2020 - Cover2
Screen Printing - August/September 2020 - 1
Screen Printing - August/September 2020 - Contents
Screen Printing - August/September 2020 - 3
Screen Printing - August/September 2020 - 4
Screen Printing - August/September 2020 - 5
Screen Printing - August/September 2020 - 6
Screen Printing - August/September 2020 - 7
Screen Printing - August/September 2020 - 8
Screen Printing - August/September 2020 - 9
Screen Printing - August/September 2020 - 10
Screen Printing - August/September 2020 - 11
Screen Printing - August/September 2020 - 12
Screen Printing - August/September 2020 - 13
Screen Printing - August/September 2020 - 14
Screen Printing - August/September 2020 - 15
Screen Printing - August/September 2020 - 16
Screen Printing - August/September 2020 - 17
Screen Printing - August/September 2020 - 18
Screen Printing - August/September 2020 - 19
Screen Printing - August/September 2020 - 20
Screen Printing - August/September 2020 - 21
Screen Printing - August/September 2020 - 22
Screen Printing - August/September 2020 - 23
Screen Printing - August/September 2020 - 24
Screen Printing - August/September 2020 - 25
Screen Printing - August/September 2020 - 26
Screen Printing - August/September 2020 - 27
Screen Printing - August/September 2020 - 28
Screen Printing - August/September 2020 - 29
Screen Printing - August/September 2020 - 30
Screen Printing - August/September 2020 - 31
Screen Printing - August/September 2020 - 32
Screen Printing - August/September 2020 - 33
Screen Printing - August/September 2020 - 34
Screen Printing - August/September 2020 - 35
Screen Printing - August/September 2020 - 36
Screen Printing - August/September 2020 - 37
Screen Printing - August/September 2020 - 38
Screen Printing - August/September 2020 - 39
Screen Printing - August/September 2020 - 40
Screen Printing - August/September 2020 - 41
Screen Printing - August/September 2020 - 42
Screen Printing - August/September 2020 - 43
Screen Printing - August/September 2020 - 44
Screen Printing - August/September 2020 - 45
Screen Printing - August/September 2020 - Cover3
Screen Printing - August/September 2020 - Cover4
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