Screen Printing - August/September 2020 - 37

Through some of my brainstorming sessions, the word "diversify" kept
coming up. When the pandemic began
in the US, all the projects in our pipeline dried up overnight. I had put all my
proverbial eggs in one basket. Volume
base, B2B, full package was my one
and only source of revenue. I began to
look at other businesses in our industry
as a learning opportunity to see what's
worked and what hasn't. Turns out, that
was the lightbulb moment for me.
If something like this happens again
and I have more revenue channels with
varying labor involved, I won't have
to rely on one channel for my profits.
I started having conversations with
industry colleagues to discuss print
on-demand, direct-to-consumer goods,
consulting, PPE, and everything in
between. From this, it was clear I
needed to start experimenting with
different revenue channels.
The more I learned, the more I saw
how many people were lacking design
skills. They had the funding and the
loyal clients, but weren't offering unique,
custom artwork to generate more sales.
And we know freelancers and outsourced design firms prove to be tough
to manage at times.
Design and creative development
have always been at the forefront of
my merchandise philosophy. What is
streamlined for me is a bottleneck for
others. Because a lot of my peers

gravitate to my design and specialty
decoration content, I want to share my
method to the creative madness through
an actual project from concept to print.
I was honored to team up with
Danny Gruninger of Denver Print House
(denverprinthouse.com) to help bring
my concept to life with the design skills
of Angelo Montiel, my art director. In the
following case study, I'll show you the
various stages we go through when we
have the time, budget, and the right
client to create original art.

CONCEPT
Being from Denver and loving the outdoors, Danny and I wanted to give a
nod to our great state in a creative way.
Vintage graphics and textures is my
favorite style and the one I spend the
most time developing for our custom
design work. From crusty thick prints
to worn-in garments, faded graphics to
distressed appliqué, and taffeta woven
labels to the relaxed drape, everything
about this look has been my favorite
since I was a kid.
The other style that sparks my
interest is a modern to futuristic/sporty
look. From high fashion to sports, the
sporty look will constantly evolve.
HD inks, bold colored graphics, and
message- and-icon driven designs all
have the opportunity to bring a fresh
look into play. (I'll share a follow up to
this design in a future article.)
AUGUST + SEPTEMBER 2020 | SCREENPRINTING

37



http://www.denverprinthouse.com

Screen Printing - August/September 2020

Table of Contents for the Digital Edition of Screen Printing - August/September 2020

Contents
Screen Printing - August/September 2020 - Intro
Screen Printing - August/September 2020 - Cover1
Screen Printing - August/September 2020 - Cover2
Screen Printing - August/September 2020 - 1
Screen Printing - August/September 2020 - Contents
Screen Printing - August/September 2020 - 3
Screen Printing - August/September 2020 - 4
Screen Printing - August/September 2020 - 5
Screen Printing - August/September 2020 - 6
Screen Printing - August/September 2020 - 7
Screen Printing - August/September 2020 - 8
Screen Printing - August/September 2020 - 9
Screen Printing - August/September 2020 - 10
Screen Printing - August/September 2020 - 11
Screen Printing - August/September 2020 - 12
Screen Printing - August/September 2020 - 13
Screen Printing - August/September 2020 - 14
Screen Printing - August/September 2020 - 15
Screen Printing - August/September 2020 - 16
Screen Printing - August/September 2020 - 17
Screen Printing - August/September 2020 - 18
Screen Printing - August/September 2020 - 19
Screen Printing - August/September 2020 - 20
Screen Printing - August/September 2020 - 21
Screen Printing - August/September 2020 - 22
Screen Printing - August/September 2020 - 23
Screen Printing - August/September 2020 - 24
Screen Printing - August/September 2020 - 25
Screen Printing - August/September 2020 - 26
Screen Printing - August/September 2020 - 27
Screen Printing - August/September 2020 - 28
Screen Printing - August/September 2020 - 29
Screen Printing - August/September 2020 - 30
Screen Printing - August/September 2020 - 31
Screen Printing - August/September 2020 - 32
Screen Printing - August/September 2020 - 33
Screen Printing - August/September 2020 - 34
Screen Printing - August/September 2020 - 35
Screen Printing - August/September 2020 - 36
Screen Printing - August/September 2020 - 37
Screen Printing - August/September 2020 - 38
Screen Printing - August/September 2020 - 39
Screen Printing - August/September 2020 - 40
Screen Printing - August/September 2020 - 41
Screen Printing - August/September 2020 - 42
Screen Printing - August/September 2020 - 43
Screen Printing - August/September 2020 - 44
Screen Printing - August/September 2020 - 45
Screen Printing - August/September 2020 - Cover3
Screen Printing - August/September 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
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https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
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