Screen Printing - October/November 2020 - 11

"FOR DECADES
ready. That's not
they desire. Thanks
,
P
O
LITICAL
a problem if you're
to major advances in
O
RGANIZERS AN
ordering thousands of
printing technology,
D
ACTIVISTS HAVE
stickers, but the costs
it's possible for them
per unit for small runs
to create striking imKNOWN 'THE
were prohibitive. No
ages that have a maMEDIUM IS THE
one wants to spend
jor effect on public
MESSAGE .'"
$20 on a single sticker!
perception of imporAgain, new technolotant issues.
gies have eliminated
Let's start with
this barrier, and people
T-shirts. Back in the
can literally order one
day, screen printing techsticker without breaking the bank.
nology made it impractical to
If you walk around any major metdo a small run because set-up
ropolitan area, you will see amaztimes were so tedious. That's why
ing, professionally designed and
minimum orders had to be quite
produced stickers created and
large, which was both expensive
posted by individuals. In many
and impractical for protesters who
cases, these are actually custom,
wanted to get their messages seen.
small-run jobs.
As a result, a lot of the photos we see
For decades, political orgaof protests from the 1960s and '70s
nizers and activists have known
featured people wearing shirts with
"the medium is the message." It's
hand-drawn slogans on them. It may
not enough to just take a stand: you also
have been an inexpensive approach, but
have to be seen. Thanks to striking visuit certainly lacked the "professionalism"
als on shirts, stickers, and signs, they can
that savvy organizers desire. Custom
get noticed. And thanks to new screen
printing has come a long way, and toprinting technology, they can do it on a
day it's easy to get any number of shirts
scale and budget that works for them.
printed. In fact, if you watch footage of
protests in 2020, you will see a large
number of people wearing customized
shirts they've designed for themselves
Andrew Witkin is the founder and CEO of
and their friends.
StickerYou (stickeryou.com), a global,
The same is true for stickers. For a
e-commerce leader in custom-printed, die-cut
long time, people didn't have the option
products that empower consumers and
of ordering small quantities because it
businesses to create high-quality materials for
took so much work to get the presses
personal expression, marketing, and packaging.
OCTOBER + NOVEMBER 2020 | SCREENPRINTING

11



http://www.stickeryou.com

Screen Printing - October/November 2020

Table of Contents for the Digital Edition of Screen Printing - October/November 2020

Contents
Screen Printing - October/November 2020 - Intro
Screen Printing - October/November 2020 - Cover1
Screen Printing - October/November 2020 - Cover2
Screen Printing - October/November 2020 - 1
Screen Printing - October/November 2020 - Contents
Screen Printing - October/November 2020 - 3
Screen Printing - October/November 2020 - 4
Screen Printing - October/November 2020 - 5
Screen Printing - October/November 2020 - 6
Screen Printing - October/November 2020 - 7
Screen Printing - October/November 2020 - 8
Screen Printing - October/November 2020 - 9
Screen Printing - October/November 2020 - 10
Screen Printing - October/November 2020 - 11
Screen Printing - October/November 2020 - 12
Screen Printing - October/November 2020 - 13
Screen Printing - October/November 2020 - 14
Screen Printing - October/November 2020 - 15
Screen Printing - October/November 2020 - 16
Screen Printing - October/November 2020 - 17
Screen Printing - October/November 2020 - 18
Screen Printing - October/November 2020 - 19
Screen Printing - October/November 2020 - 20
Screen Printing - October/November 2020 - 21
Screen Printing - October/November 2020 - 22
Screen Printing - October/November 2020 - 23
Screen Printing - October/November 2020 - 24
Screen Printing - October/November 2020 - 25
Screen Printing - October/November 2020 - 26
Screen Printing - October/November 2020 - 27
Screen Printing - October/November 2020 - 28
Screen Printing - October/November 2020 - 29
Screen Printing - October/November 2020 - 30
Screen Printing - October/November 2020 - 31
Screen Printing - October/November 2020 - 32
Screen Printing - October/November 2020 - 33
Screen Printing - October/November 2020 - 34
Screen Printing - October/November 2020 - 35
Screen Printing - October/November 2020 - 36
Screen Printing - October/November 2020 - 37
Screen Printing - October/November 2020 - 38
Screen Printing - October/November 2020 - 39
Screen Printing - October/November 2020 - 40
Screen Printing - October/November 2020 - 41
Screen Printing - October/November 2020 - 42
Screen Printing - October/November 2020 - 43
Screen Printing - October/November 2020 - 44
Screen Printing - October/November 2020 - Cover3
Screen Printing - October/November 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
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https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
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https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
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https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
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