DIGITAL MARKETING FOR RECRUITMENT AND LEAD GENERATION By Helene Kelly, Clay Communications & Marketing With the apparent, longer-than-expect impacts of COVID-19 and no clear date in sight when a global vaccine will be available, screen printers are acclimating to the full use of digital platforms in all areas of their business. 16 SCREENPRINTING | OCTOBER + NOVEMBER RECRUITMENT The June 2020 jobs report showed that nearly 18 million Americans are out of work. That means the labor pool is ripe for screen printing businesses that are looking to fill jobs. Granted, a small per-