Screen Printing - October/November 2020 - 17
centage of these workers have the skill
set screen shops require, but it still provides an opportunity. Due to COVID-19
negating in-person interviews, commonly used sites like Indeed, Glassdoor,
LinkedIn, Career Builder, and Monster
are now the leading avenues people
who are seeking employment use. Now
that government subsidies have ended,
utilizing the various online recruitment
companies is a great starting point. If
you don't have an in-house marketing
person, make sure you have a creative
employee write the ad. You want it to
sound exciting and rewarding, and,
most importantly, show there's room for
advancement. Latest research shows
that benefit is more coveted than salary
requirements, in some instances.
USING SOCIAL MEDIA EFFECTIVELY
Another avenue not to be overlooked is
your social media platforms. Your corporate Facebook page is an excellent
tool to use for posting jobs. Under the
"Jobs" tab, you can custom tailor your
geographic area, i.e. where in the US you
want your ad to appear as well as the
age range of people you want to reach
and many other specifications. The best
part of Facebook advertising is it's one
of the most affordable ways to reach
thousands of people. Don't forget to use
the "boost" feature, which extends your
reach (for a nominal cost.)
Use part of that same Facebook post
to tweet your job openings. Write a
quick message about why your company is a great place to work, citing
benefits, upward movement in the company, longevity, security, and leadership
in your industry. Tweet your job opening
text and post your logo on Instagram
with a quick caption of the job description. Craft a LinkedIn article about how
great it is to work for your company.
Include quotes from employees on what
they like best about working for your
company. All these points will help to attract higher quality candidates.
UTILIZE THE TOOLS YOU
ALREADY HAVE
Don't forget to post a banner on the
home page of your website regarding
job postings and new product updates.
Your website should be working for you.
Every visit by every visitor, whether it
be a current customer, partner, or vendor, is a potential lead to a product sale
or future employee. Leverage your site
and all your social media platforms to
expand your reach and truly adopt a
viral mentality. We used to call it "tell
a friend" or "word of mouth," but the
basic premise remains the same: spreading the word through all your contacts,
virtually for free.
MARKETING AND SALES
The same goes for your marketing communications and sales efforts. Make
full use of your social media platforms.
If you don't have them developed or
they're old, make time to update them
or hire someone who can. It doesn't take
much time or effort, but the exposure
you'll get is priceless.
OCTOBER + NOVEMBER 2020 | SCREENPRINTING
17
Screen Printing - October/November 2020
Table of Contents for the Digital Edition of Screen Printing - October/November 2020
Contents
Screen Printing - October/November 2020 - Intro
Screen Printing - October/November 2020 - Cover1
Screen Printing - October/November 2020 - Cover2
Screen Printing - October/November 2020 - 1
Screen Printing - October/November 2020 - Contents
Screen Printing - October/November 2020 - 3
Screen Printing - October/November 2020 - 4
Screen Printing - October/November 2020 - 5
Screen Printing - October/November 2020 - 6
Screen Printing - October/November 2020 - 7
Screen Printing - October/November 2020 - 8
Screen Printing - October/November 2020 - 9
Screen Printing - October/November 2020 - 10
Screen Printing - October/November 2020 - 11
Screen Printing - October/November 2020 - 12
Screen Printing - October/November 2020 - 13
Screen Printing - October/November 2020 - 14
Screen Printing - October/November 2020 - 15
Screen Printing - October/November 2020 - 16
Screen Printing - October/November 2020 - 17
Screen Printing - October/November 2020 - 18
Screen Printing - October/November 2020 - 19
Screen Printing - October/November 2020 - 20
Screen Printing - October/November 2020 - 21
Screen Printing - October/November 2020 - 22
Screen Printing - October/November 2020 - 23
Screen Printing - October/November 2020 - 24
Screen Printing - October/November 2020 - 25
Screen Printing - October/November 2020 - 26
Screen Printing - October/November 2020 - 27
Screen Printing - October/November 2020 - 28
Screen Printing - October/November 2020 - 29
Screen Printing - October/November 2020 - 30
Screen Printing - October/November 2020 - 31
Screen Printing - October/November 2020 - 32
Screen Printing - October/November 2020 - 33
Screen Printing - October/November 2020 - 34
Screen Printing - October/November 2020 - 35
Screen Printing - October/November 2020 - 36
Screen Printing - October/November 2020 - 37
Screen Printing - October/November 2020 - 38
Screen Printing - October/November 2020 - 39
Screen Printing - October/November 2020 - 40
Screen Printing - October/November 2020 - 41
Screen Printing - October/November 2020 - 42
Screen Printing - October/November 2020 - 43
Screen Printing - October/November 2020 - 44
Screen Printing - October/November 2020 - Cover3
Screen Printing - October/November 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sp_20201011
https://www.nxtbook.com/nxtbooks/STMG/sp_20200809
https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
https://www.nxtbook.com/nxtbooks/STMG/sp_20200203
https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
https://www.nxtbook.com/nxtbooks/STMG/sp_20190607
https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
https://www.nxtbook.com/nxtbooks/STMG/sp_20190203
https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
https://www.nxtbook.com/nxtbooks/STMG/sp_20181011
https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
https://www.nxtbook.com/nxtbooks/STMG/sp_20170607
https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
https://www.nxtbookmedia.com