VMSD - May 2011 - (Page 8)
TG
THE GOODS
Edited by Anne DiNardo
CO U R T ES Y O F WAL MAR T, B EN TO N V I L L E, A R K .
Small-Box Retailing
For two decades, Walmart and Target battled over who could build the largest superstore. Now, those mass-merchandising giants have pivoted 180 degrees to concentrate on smaller stores. Last fall, Target Corp. (Minneapolis) announced plans to build 60,000-100,000square-foot stores, called CityTarget. The concept has its own logo (shown on left) and will debut in 10 U.S. cities, starting in Seattle this year. Another is planned for downtown Chicago, in the historic Louis Sullivan-designed Carson Pirie Scott building on South State Street. Walmart Stores Inc. (Bentonville, Ark.) is thinking even smaller, announcing it will add hundreds of 15,000-square-foot Walmart Express stores. That’s much more than the 30 to 40 it had earlier announced. “Retailers are simply running out of available space,” says Lee Peterson, executive vp, creative services, for WD Partners (Colum8 MAY 2011 | vmsd.com
bus, Ohio), which has worked with Walmart, Best Buy (Richfield, Minn.) and other big-box retailers. “Opportunities to build a couple hundred new 200,000-square-foot stores are diminishing. But there’s a ton of smaller space out there, much of it abandoned by retailers who’ve closed stores or gone out of business.” Some of that is in urban locations, a new market for these mass-merchandisers. “Based on extensive research, we know that our brand and merchandising content appeals to the urban demographic,” says Sarah VanNevel of Target’s communications department. “I think this is recognition of an entirely untapped market for mass merchandisers,” says Michael Parshall, an associate at Mulvanny G2 Architecture (Portland, Ore.), which has worked with Target. “But it also raises some challenges. These are mostly existing buildings, meaning the retailers will have to squeeze their formats into the available space. For example, most urban spaces are on several floors, not the most comfortable footprint for Target or Walmart.” “It’s a challenge,” says Peterson. “But it’s forcing retailers to think about all kinds of new formats for their brands.” —Steve Kaufman
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Table of Contents for the Digital Edition of VMSD - May 2011
VMSD - May 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Nature’s Calling
Guess Again
A Study in Contrasts
Signs of Change
Sharper Image
Showroom
Ad Index
Checking Out
VMSD - May 2011
VMSD - May 2011 - (Page Intro)
VMSD - May 2011 - VMSD - May 2011 (Page Cover1)
VMSD - May 2011 - VMSD - May 2011 (Page Cover2)
VMSD - May 2011 - VMSD - May 2011 (Page 1)
VMSD - May 2011 - Contents (Page 2)
VMSD - May 2011 - Contents (Page 3)
VMSD - May 2011 - From the Editor (Page 4)
VMSD - May 2011 - From the Editor (Page 5)
VMSD - May 2011 - VMSD Editorial Advisory Board (Page 6)
VMSD - May 2011 - VMSD Editorial Advisory Board (Page 7)
VMSD - May 2011 - The Goods (Page 8)
VMSD - May 2011 - The Goods (Page 9)
VMSD - May 2011 - The Goods (Page 10)
VMSD - May 2011 - The Goods (Page 11)
VMSD - May 2011 - The Goods (Page 12)
VMSD - May 2011 - The Goods (Page 13)
VMSD - May 2011 - The Goods (Page 14)
VMSD - May 2011 - The Goods (Page 15)
VMSD - May 2011 - Nature’s Calling (Page 16)
VMSD - May 2011 - Nature’s Calling (Page 17)
VMSD - May 2011 - Nature’s Calling (Page 18)
VMSD - May 2011 - Nature’s Calling (Page 19)
VMSD - May 2011 - Guess Again (Page 20)
VMSD - May 2011 - Guess Again (Page 21)
VMSD - May 2011 - Guess Again (Page 22)
VMSD - May 2011 - Guess Again (Page 23)
VMSD - May 2011 - Guess Again (Page 24)
VMSD - May 2011 - Guess Again (Page 25)
VMSD - May 2011 - A Study in Contrasts (Page 26)
VMSD - May 2011 - A Study in Contrasts (Page 27)
VMSD - May 2011 - A Study in Contrasts (Page 28)
VMSD - May 2011 - A Study in Contrasts (Page 29)
VMSD - May 2011 - A Study in Contrasts (Page 30)
VMSD - May 2011 - A Study in Contrasts (Page 31)
VMSD - May 2011 - Signs of Change (Page 32)
VMSD - May 2011 - Signs of Change (Page 33)
VMSD - May 2011 - Signs of Change (Page 34)
VMSD - May 2011 - Signs of Change (Page 35)
VMSD - May 2011 - Sharper Image (Page 36)
VMSD - May 2011 - Sharper Image (Page 37)
VMSD - May 2011 - Sharper Image (Page 38)
VMSD - May 2011 - Sharper Image (Page 39)
VMSD - May 2011 - Sharper Image (Page 40)
VMSD - May 2011 - Sharper Image (Page 41)
VMSD - May 2011 - Sharper Image (Page 42)
VMSD - May 2011 - Sharper Image (Page 43)
VMSD - May 2011 - Sharper Image (Page 44)
VMSD - May 2011 - Sharper Image (Page 45)
VMSD - May 2011 - Showroom (Page 46)
VMSD - May 2011 - Showroom (Page 47)
VMSD - May 2011 - Showroom (Page 48)
VMSD - May 2011 - Showroom (Page 49)
VMSD - May 2011 - Showroom (Page 50)
VMSD - May 2011 - Showroom (Page 51)
VMSD - May 2011 - Showroom (Page 52)
VMSD - May 2011 - Showroom (Page 53)
VMSD - May 2011 - Ad Index (Page 54)
VMSD - May 2011 - Ad Index (Page 55)
VMSD - May 2011 - Checking Out (Page 56)
VMSD - May 2011 - Checking Out (Page Cover3)
VMSD - May 2011 - Checking Out (Page Cover4)
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