TECHNOLOGY
A new LG concept store in Singapore repositions the electronics maker as a cutting-edge, premium brand.
By Steve Kaufman, Editor at Large Though LG Corp. (Seoul, South Korea) is one of the biggest electronics manufacturers in the world, its products are sold almost exclusively in big-box formats – consumer electronics stores, home improvement warehouses, etc. – where they’re often positioned as “good value” purchases. Recently, the company took steps to try to change that. Through its Southeast Asian subsidiary in Singapore, it developed LG Live, a new concept that positions the company and its products as innovative and cutting-edge.
40 AUGUST 2011 | vmsd.com
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Table of Contents for the Digital Edition of VMSD - August 2011