VMSD - September 2011 - (Page 36)
History Lesson
A German fashion designer commissions in-store graphics using the same antique fabric as her one-of-a-kind wares.
By Anne DiNardo, Editor
German fashion designer Christine Mayer works exclusively with recycled materials to handcraft her sustainable garments. And these materials are not only green – they’re often more than 100 years old. Items like recycled bed linens and antique army uniforms are transformed into tailored jackets with feminine details. So when Mayer was preparing to launch her newest collection at her Berlin boutique, she approached Big Image Systems about using some of those materials – in this case, 19th Century burlap wheat sacks – as the medium for in-store graphics. “The sacks had aged really well,” says Olle Lindqvist, president of Big Image Systems’ St. Louis Park, Minn.-based office. “She liked the colors and the aged look.” However, the project presented several challenges for the 25-year-old printing company, which got its
36 SEPTEMBER 2011 | vmsd.com
EM M A HA KE BE RG , STO CKH O LM, S WE DE N
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - September 2011
VMSD - September 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Kids Play
Fresh Starts
Two Halves Make a Whole
History Lesson
The New Convenience
Showroom
Showroom
Ad Index
Checking Out
VMSD - September 2011
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