Experience Retail Now
CONTENTS
M ARCH 2 012
Vol. 143, No. 3
22
COLUMNS
4 6 8
FROM THE EDITOR VMSD EDITORIAL ADVISORY BOARD THE GOODS
The new IRDC Roadshow NRF’s Big Show Review New ideas surface at JCPenney SnackBox’s winning design Boot materials craft a temporary shop for Dr. Marten’s in Selfridges Props and decoratives
18 DESIGN DETAIL
62 SHOWROOM 71 AD INDEX
72 CHECKING OUT
Saks Fifth Avenue’s Adam Carmichael
58
F E AT U R E S
22
URBAN ADVENTURE
REI sets up its outdoor gear inside a new home in SoHo. Design firms share ideas on tapping into the buying power of millennials. VMSD’s annual listing of the industry’s leading firms.
28
SERVING GENERATION Y-NOT
32
RETAIL DESIGN FIRM RESOURCE GUIDE
ON VMSD.com
Exclusives in March
INTIMATE DETAILS
43
OUR TIME IS NOW
They’re young, talented and driving the future of design. Meet the recipients of The VMSD Designer Dozen Awards. Stylish consumers are finding new ways – and places – to shop for sunglasses.
Eyewear Case Studies: Kirk Originals page 54
50
MADE IN THE SHADE
Calvin Klein Underwear shows off a sexy new global retail concept
KICKIN’ IT
Optx Rhode Island page 56 Sunglass Hut page 58
On the cover With an eye for the unusual, Kirk Originals displays the
Get the details on Dr. Marten’s vendor shop in London
latest eyewear styles in London on clusters of white display arms, with a realistic pair of eyes appearing behind each set of frames.
PHOTOGRAPHY: HUFTON + CROW, LONDON
2 MARCH 2012 | vmsd.com
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Table of Contents for the Digital Edition of VMSD - March 2012