VMSD - March 2012 - (Page 4)

FE FROM THE EDITOR Counting Stars The future of retail design is in some good hands. 11262 Cornell Park Drive Cincinnati, OH 45242 P: 513.421.2050 | F: 513.421.5144 vmsd@stmediagroup.com | VMSD.com Sales comps are on the upswing, new and more projects are rolling in, orders are being placed – all signs that the retail industry is moving in the right direction again. But in case you need another reason to have hope, VMSD gives you 12. We call them The VMSD Designer Dozen and they represent the fresh, innovative and talented new faces driving the future of retail design. When VMSD began brainstorming new ideas for 2012, we knew that we wanted to celebrate the young designers in the industry who are introducing new strategies and concepts and impacting the shopping experience in the 21st Century. We reached out to the industry to nominate young professionals (35 years or younger) who stand out from the crowd. The 12 lucky stars we’re recognizing this year come from design firms and retail organizations across the Meet The VMSD Designer Dozen in country. Their work impacts the shopping person at our inaugural Awards Bash, on March 1 from 7 to 9 p.m. at PURE environment on several continents and at Caesars Palace. Purchase tickets at a variety of sectors, from restaurant and VMSD’s booth at GlobalShop (#4361) grocery to luxury apparel and electronics. or at the door. A few things jump out when looking at this year’s recipients. (Read their profiles starting on page 43.) This group knows it faces a lot of hurdles – increasingly faster project timelines, budget constraints, the need for more sustainable solutions, and balancing multiple viewpoints into one cohesive brand statement. But they stand undeterred. In fact, they thrive on the pace and the challenges. “I love solving problems through design in a multi-functional team where collaboration pays off,” says Meredith Seeds, Luxottica (Cincinnati). And they enjoy having a hand in shaping the retail landscape. “I love the thoughtfulness that goes into guiding how the shopper will experience the product in the built environment,” says Rachel Lanzafame, Bergmeyer Associates (Boston). But don’t expect work of the “been-there-done-that” mold. This dozen is looking for new technologies, environmentally sound ideas and design solutions that allow for brands and retailers to connect on new and multiple levels. “Working with clients who are willing to raise the bar and try new things is by far the best part of my job,” says Aaron Birney, Gensler (Los Angeles office). So keep an eye on these young design stars. The future looks brighter than ever under their talent and passion. EDITORIAL Editor Anne DiNardo anne.dinardo@stmediagroup.com Senior Art Director Kimberly Pegram kim.pegram@stmediagroup.com Editor at Large Steve Kaufman steve.kaufman@stmediagroup.com New York Editor Eric Feigenbaum European Editor John Ryan, London SALES Publisher U.S. / Canada Murray Kasmenn murray.kasmenn@stmediagroup.com P: 770.578.2577 Business Development Manager International Patricia Iannelli patricia.iannelli@stmediagroup.com Via G. Rossini 16, 21100 Varese, Italy P: +39.0332.240285 C O R P O R AT E President Tedd Swormstedt Design Group Director Kristin D. Zeit Audience Development Director Christine Baloga Production Coordinator Keri Harper Director of Book Division Mark Kissling Reprint Information 800-925-1110, ext. 399 4 MARCH 2012 | vmsd.com WHITN EY HARROD, CIN CIN NATI SUBSCRIPTION SERVICES P.O. Box 1060 / Skokie, IL 60076 P: (847) 763-4938 / F: (847) 763-9030 VMSD@halldata.com http://www.VMSD.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - March 2012

VMSD - March 2012
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Urban Adventure
Serving Generation Y-Not
Retail Design Firm Resource Guide
Our Time Is Now
Made in the Shade
Showroom
Ad Index
Checking Out

VMSD - March 2012