BATTERY
By Steve Kaufman, Editor at Large
KICKING THE
Electric vehicle retailer Coda heads to the mall to sell its mission of saving the planet as well as miles per gallon.
L AW R EN C E AN D ER S O N P H OTO G R AP H Y I N C . , LO S A NG E LE S
When Coda Automotive (Los Angeles) recently started making electric vehicles and lithium-ion battery systems, a large, freestanding showroom with lots of new cars and slick salespeople was not in the budget. But how else to start retailing a car few have heard of, most don’t understand and many doubt they even want? The company chose a 900-square-foot storefront in the local Westfield Century City Mall and turned to Los Angeles-based Shook Kelley
22 MAY 2012 | vmsd.com
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Table of Contents for the Digital Edition of VMSD - May 2012