Special Report: Lighting
Hermès of Paris
The Light in the Window
Illuminating store windows doesn’t start with LEDs, MR-16s or halogens – it begins with the story you want to tell.
By Steve Kaufman, Editor at Large The technology of illumination is changing constantly. Right now, the most exciting technology is the energy-efficient, long-lasting LED. But that doesn’t mean it’s an appropriate fit for all your store’s lighting needs – including store windows. Lighting designers insist that a window design shouldn’t start with the choice of a light source but with the intent of the window: the depth, framing, focus, drama and intensity that best tells the story. “The purpose of the window is to make miniature theater, and it comes together when it’s lit properly,”
32 MAY 2012 | vmsd.com
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Table of Contents for the Digital Edition of VMSD - May 2012