VMSD - July 2012 - (Page 48)
VMSD SHOWROOM
VS
Adel Rootstein (USA) Inc. rootstein.com
MADE TO ORDER
With consumers experiencing frugal fatigue, retailers, too, are moving away from single-form, minimalist displays and investing in mannequin armies and customizable forms. Articulated limbs and multiple poses are still around, but new looks are edgier, often incorporating multiple fabrics and finishes. Even the poses themselves have become more statement-worthy, with fewer straight lines and more casual, comfortable looks. Working with these specialized mannequins requires a refocus on branding basics. “The merchandise is the star and the mannequin is a supporting tool,” advises Vincent Fuentes, Neiman Marcus’ visual project manager (Dallas), who says the luxury department store retailer is using grouped mannequins for impact: “They give it a voice and reinforce what the brand stands for by how they are styled.” —Robin Donovan
Get real with the urbaninfluenced Streetwise collection, which depicts men in a variety of casual poses. Available in any skin tone.
Hans Boodt hansboodt.com
Abstract Avalon mannequins can be dressed in casual or sophisticated attire. Available in glossy white or custom hues.
Almax S.p.A. almax-italy.com
Wood effects handmade finishes are available on any Almax mannequin or form. Made with natural, water-based products and fixative dyeing.
48 JULY 2012 | vmsd.com
http://www.rootstein.com
http://www.hansboodt.com
http://www.almax-italy.com
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - July 2012
VMSD - July 2012
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
The Wow Factor
Brewing at Starbucks
Timeless Elegance
In With the New
Showroom - Mannequins
Showroom - Props & Decs
Ad Index
Checking Out
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