VMSD - June 2013 - (Page 52)
VS
VMSD SHOWROOM
BARELY THERE
Bernstein Display
bernsteindisplay.com
Is this my best angle?
Showcase every facet of a
product with the Rotating
Platform Pedestal. With a
weight capacity of 35 lbs.,
this customizable pedestal
is available in 14- to 54-in.
heights.
Slender. Understated. Overscaled. These words
describe a shift in fixture design to simpler, more
refined looks that take on a background role and
relinquish the spotlight to product.
“Interiors are now centered on architecture while
fixtures highlight merchandise and make subtle statements through details and custom finishes,” says
Norman Roberts, vp and creative director of FRCH’s
(Cincinnati) New York office. In addition to in-shelf
lighting advancements and slimmer fixtures, the trend
in scale is growing, “Some tend to get overscaled, but
they’re also becoming more transparent – like simple
glass shelving – and don’t create a visual barrier; in a
space, it looks like product is floating in air.”
Customization is another new norm. “People
are experimenting … they’re distressing, plating and
scratching [fixtures] to get unique finishes,” Roberts
says. “Take the extra effort to customize and
go overscale, particularly in height, so
it becomes more of an architectural
element. This really creates drama
in a space.” —Carly Hagedon
Leo Prager Inc.
classicprager.com
Make product the design star
with sleek, yet subtle Tabletop
Tie Scrolls. Freestanding and
available in several finishes,
a similar version is also made
for belts.
Holiday Foliage Inc.
holidayfoliage.com
The Akron Industrial Fixture Collection
comes in black powdercoated steel with
natural alder wood tops and lockable casters.
Create seamless surroundings by customizing
both the size and finish.
52 JUNE 2013 | vmsd.com
http://www.classicprager.com
http://www.bernsteindisplay.com
http://www.holidayfoliage.com
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - June 2013
VMSD - June 2013
Table of Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Great Minds Think Alike
Urban Oasis
The Doctor Is In
Natural Highlights
Best Supporting Performance
Showroom
Ad Index
Checking Out
VMSD - June 2013
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