VMSD - September 2013 - (Page 10)
TG
THE GOODS
Edited by Patricia Sheehan
Color is a mind-altering drug, contends Laurie Pressman, vp, Pantone Color Institute (Carlstadt, N.J.).
Retail design and visual merchandising professionals gathered in June at the ALU (Romano
D’Ezzelino, Italy) showroom in New York for a presentation by Pantone highlighting the impact of color
in global retail design.
10 SEPTEMBER 2013 | vmsd.com
“You can’t walk away from it. Color acts almost
like a magnetic force that you immediately see and
you absolutely get pulled in by,” Pressman says.
Color is the first and last thing you remember in
an environment, according to Pressman; incorporated
in a savvy manner, this communication tool projects
brand identity and resonates with customers.
Pressman referenced the vibrant yellow, black
and white lure of Kate Spade Saturday, four New
York pop-up shops that debuted in June with touchscreen “window shops” that let customers browse
and order merchandise online. Contrastingly, spaces
like Alexander McQueen’s Los Angeles store,
designed by William Russell of Pentagram (London),
execute a lighter feeling with theatrical “non-neutral”
white walls, allowing products to stand out.
“Colors selected to be our Pantone Color of the
Year capture the global color zeitgeist at a particular
moment in time,” Pressman says. (Emerald green is
this year’s in color.) “Colors we choose must have the
ability to work across many different cultures, creative sectors and age ranges.” –Zoë Zellers
J OS H WON G PH OTOGRA P HY, N EW YO RK; SH U T T ER STOCK .CO M
Color Rush
http://www.SHUTTERSTOCK.COM
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Table of Contents for the Digital Edition of VMSD - September 2013
VMSD - September 2013
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Outside the Box
Big Shot
New Look for the Iron Palace
Lollipop Kids
Showroom
Ad Index
Checking Out
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