VMSD - November 2013 - (Page 20)

How post-occupancy testing challenges the latest generation of green retail design. By Robin Donovan, Managing Editor Our local Kroger seems to have cheaper plastic bags every year. The grocery sack that once held a gallon of milk and a tub of yogurt now might tear as soon as it’s opened. Baggers at my Kroger store have adapted to this, of course, by double bagging everything. Once, at a self-checkout, a helpful attendee even proactively showed me how easy it is to do the same. If you’ve ever flushed a low-flow toilet twice, cranked up a space heater to overcome a chilly office in the summer or taped over a motion sensor, you’re part of the same phenomenon as the double-baggers: using an environmentally friendly system in an environmentally unfriendly way. 20 NoVEMBER 2013 | vmsd.com It’s the flip side of an uptick in sustainably sourced materials, green building and fair-trade everything: There are now green products and building systems whose capabilities exceed our motivation to comply with them. For example, consider motion-activated lights that require 30 seconds of waving to click on. When it comes to retail, interior designers face the twin constraints of set structures, determined by engineers, general contractors or the retailers themselves and client demands, which may lean more toward cost savings than long-term sustainability. And retailers as tenants, of course, don’t always pay their own utility bills. But according to Rachel Zsembery, a senior associate at Bergmeyer Associates Inc. (Boston), “Any way that you’re affecting the design plays into the end performance of the project, what happens at the end of life of this space and all the materials that you put into it. There’s definitely a responsibility there no matter what your scope is.” Designers may be able to change that scope, however, as Nathan Lee Colkitt of San Diego-based Colkitt&Co did when prototyping a Puma outlet concept. The green-minded stores include inter- CH e ryl ra m say, sa n Di eg o, Ca li f. Green Today, http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - November 2013

VMSD - November 2013
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Green Today, Gone Tomorrow?
One size fits all
Retail’s New Era
Be Something Amazon Can’t
Showroom
Ad Index
Checking Out

VMSD - November 2013

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