High Finance
BankUnited's new prototype boldly heralds its entry to the New York banking arena.
When BankUnited (Miami Lakes, Fla.) decided to
enter the high-octane New York financial world with
three commercial branches, higher ups determined
that a strong physical presence would be critical to
successful market integration. It challenged Gensler
designers in New York to design a prototype that
would create impact and stand out visually in the
concrete canyons of midtown Manhattan.
Collaborating with the bank's chief creative
director, the Gensler team aimed for a design that
46 DECEMBER 2013 | vmsd.com
would allow for adaptability to the different locations while projecting a consistent brand presence. The solution: a unifying and defining element
dubbed "The Fold," pictured here in the Sixth
Avenue location.
Gensler developed the striking, sculptural piece
with an eye toward flexibility and instant brand recognition. "The folding element can change based on
the [store] layout; we think it's a compelling design
solution," says John Bricker, creative director and
Ch risto ph er paYN e , Ne w Yo rk
By Patricia Sheehan, Editor-in-Chief
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Table of Contents for the Digital Edition of VMSD - December 2013