VMSD - January 2014 - (Page 88)
DESIGnEr PrOFILE
FLOORING
Family Friendly
88 january 2014 | vmsd.com
MaRIe ekLuNd
ChIEF CrEatIvE OFFICEr
Bolon
"I value quality and longlasting products. Ours is a
global world and we need
to take care of it, both from
a human and an ecological
perspective. This is a vision
I hope to see more of in
the retail and interior
design industries."
Cou rt e sy o F Bo lon, u lri Ce h a mn , s wede n
She may have studied design in Florence when she was young, but Marie Eklund's
family business isn't fashion, but flooring. As the chief creative officer of Bolon, she
interacts with A-list clientele including Missoni, Armani and Google.
Based in Ulricehamn, Sweden, Bolon is a family-owned flooring and design
company, currently run by Eklund and her sister, Annica, the company's ceo. The
women's grandparents launched the business, manufacturing rag-rugs from cotton
and nylon waste culled from the textile industry. Their parents pivoted, launching
a line of awning mats, which
served as the basis for Bolon's
current flooring products.
And while you might
not think flooring and fashion have much in common,
Eklund says her glitzy roots
stayed with her: "Design and
contemporary fashion are a
big source of inspiration for
me...In my early years at
Bolon, I traveled a lot and
discovered all the possibilities in the world of design;
those ideas have now been
realized."
And you can see this
inspiration in Eklund's latest work, such as the Create flooring collection she
designed in 2012. The line's
woven material combines a
textile-like feel with a plasticizer that's newly phthalate free. Inspired by Eklund's
design, French architect Jean
Nouvel created a gravitychallenging display at the
Stockholm Furniture Fair,
which featured an "all floors
motif" and, thus, chairs and
tables arranged on floors, upside down on ceilings and mounted sideways to walls.
With a new factory just around the corner from her office, Eklund is happily
cranking out new ideas for 2014 (sorry, no spoilers), and taking advantage of a manufacturing process that allows her inspirations to flow quickly from idea to assembly
line. -Robin Donovan
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - January 2014
VMSD - January 2014
Contents
From the Editor
VMSD Editorial Advisory Board
Props + Decoratives
Props + Decoratives - Global Visual Group’s Sean Sager
Lighting
Lighting - Donovan Designs’ Art Donovan
Mannequins + Forms
Materials + Wallcoverings
Furniture
Fixtures
Flooring
Flooring - Bolon’s Marie Eklund
Signage + Graphics
Best of the Rest
Lasting Impression
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