VMSD - February 2014 - (Page 52)
M a r k St e e l e , C o lu M buS , o h Io
Dick's Sporting Goods creates an outdoorsman's
paradise for its new Field & Stream concept.
Above a collection of
taxidermy may make
outdoor enthusiasts feel like
they're walking into an issue
of Field & Stream magazine.
In fact, they're walking into
the new Field & Stream
retail concept created by
Dick's Sporting Goods.
52 February 2014 | vmsd.com
A big part of the lore of hunting and fishing is the
time shared with companions, sitting in the duck
blind or on the boat, and then back in the lodge at
the end of the day.
That's the spirit Dick's Sporting Goods ( Coraopolis, Pa.) has tried to capture with its new concept
called "Field & Stream." The first two such ventures
opened last year, in Cranberry Twp., Pa., and Crescent Springs, Ky. And while Jack Barnes, general
merchandise manager for Field & Stream, will admit
that the creation of the store environment was fun,
he also points to the enormous challenge.
"We wanted to create a space for the huntingfishing-camping enthusiast that was authentic," says
Barnes. "And that meant we had to get it exactly
right. These people can spot the phony immediately."
The authenticity starts with the name on the
building, the title of the magazine for outdoors
enthusiasts that has been around since 1895. Dick's
owns the rights to the name, for retail purposes, and
has been a partner in the development of merchandise with the Field & Stream label.
"The Field & Stream name announces that this
is the authority," says Paul Lechleiter, chief creative
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - February 2014
VMSD - February 2014
CONTENTS
FROM THE EDITOR
VMSD EDITORIAL ADVISORY BOARD
THE GOODS
DESERT OASIS
MIXED MESSAGES
IT’S A WRAP
YOUNG, QUIRKY AND COLORFUL
HUNTING FOR THE PERFECT EXPERIENCE
SHOWROOM
AD INDEX
CHECKING OUT
VMSD - February 2014
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202010
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202009
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200708
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200506
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200304
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201802
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201801
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201712
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201711
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201710
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201708
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201707
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201706
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201705
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201704
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201703
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201702
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201701
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201612
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201611
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201610
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201609
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201608
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201607
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201606
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201605
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201604
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201603
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201602
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201601
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201512
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201511
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201510
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201509
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201508
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201507
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201506
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201505
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201504
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201503
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201502
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201501
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201412
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201411
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201410
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201409
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201408
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201407
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201406
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201405
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201404
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201403
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201402
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201401
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201312
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201310
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201309
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201308
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201307
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201306
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201305
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201304
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201303
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201302
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201301
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201212
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201211
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201210
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201209
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201208
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201207
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201206
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201205
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201204
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201203
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201202
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201201
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201112
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201111
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201110
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201109
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201108
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201107
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201106
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201105
https://www.nxtbookmedia.com