VMSD - July 2014 - (Page 38)
BRICK,
MORTAR
AND
PESTLE
High, dark wooden walls and ceramic pots overflowing with medicinal
herbs once characterized Europe's oldest "pharmas," where druggists were
practically regarded as magicians. Inspired by traditional pharmacy motifs,
Italian designer Alessandro Luciani took a futuristic approach with the
interior of Dr. Fleming Pharma & Healthcare's Milan flagship.
Priding itself on being a "pharmacy of services," Dr. Fleming offers
medication pick-up and even a private consulting area for screening tests
and psychotherapy.
Lessening focus on the retailer's 100-120 SKUs, Luciani designed
shallow shelves and placed them at central heights, "resulting in a marked
aesthetic rhythm and improved visual merchandising."
38 JULY 2014 | vmsd.com
E N R I CO AG U Z Z I , RIE T I , I TA LY
By Carly Hagedon, Assistant Editor
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - July 2014
VMSD - July 2014
Contents
On the Edge
High-Rise Hutong
Brick, Mortar and Pestle
From the Editor
VMSD Editorial Advisory Board
The Goods
Showroom: Mannequins
Showroom: Props & Decs
Ad Index
Checking Out
VMSD - July 2014
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