VMSD - January 2015 - (Page 64)
DESIGNER PROFILE
materials + wallcoverings
Well Grounded
64
JANUARY 2015
|
VMSD.COM
NANCY EPSTEIN
CEO AND LEAD DESIGNER
ARTISTIC TILE
"We think
design
should be
anchored
in antiquity.
We stay
away from
the overly
trendy."
CO U R T E S Y O F A R T I ST I C T I L E , S E ACAU CUS , N . J.
Passionate and energetic, Artistic Tile's ceo and lead designer Nancy
Epstein explains what she most loves about stone: "Its permanence.
The history of the world can be told in stone," Epstein says. "Stone
grounds us. It has for centuries."
Epstein founded Artistic Tile in 1987. What was once a single
showroom now serves as a wholesaler, retailer (with eight showrooms along the East Coast), importer, contractor and one of the
largest distributors of luxury stone and tile in the U.S. From its
100,000-square-foot headquarters in Secaucus, N.J. - a production
facility, warehouse and design studio - the company has worked
on a long list of high-profile projects, from Pepsi's headquarters
to the Princeton Club, and dozens of stores in-between, including
Bloomingdale's, Anthropologie and Lamborghini.
Though she's chief executive to a staff of 200, Epstein considers herself a designer first. Artistic Tile introduces new proprietary
designs every month, so Epstein spends most of her time in product
development - nearly half of it while traveling. (The company has
relationships with manufacturers in Europe, Asia and Mexico that
produce many of its designs.)
Currently, Epstein's favorite projects incorporate mixed materials. Several of the company's newest lines feature metals, glass and
mother of pearl inlaid into stone and porcelain tiles.
Commitment to design, says Epstein, has fueled her company's
momentum. "When 2008 hit and our competitors were getting rid of
their design departments, we expanded ours," she says. "[For retailers], we design looks that help build brand identities, which doesn't
have to mean more expensive, just specialized."
Epstein insists that creativity cannot be faked and new sources of
inspiration must continually be sought. Her recent influences: "Wedding gowns we saw in India," she says. "Jewelry, because I love ornamentation, and architecture, like the art deco staircase at the Victor
Horta-designed Hotel Tassel (Brussels)."
Epstein says that while innovation is essential, she aims for timelessness. "We think design should be anchored in antiquity. We stay
away from the overly trendy." -Gina LaVecchia-Ragone
http://www.VMSD.COM
Table of Contents for the Digital Edition of VMSD - January 2015
Contents
From the Editor
Editorial Advisory Board
Props + Decoratives
Lighting
Stuart Fingerhut Design’s Stuart Fingerhut
Mannequins + Forms
Cnl Mannequins’ Tasha Kusama
Materials + Wallcoverings
Artistic Tile’s Nancy Epstein
Furniture
Fixtures
Flooring
Signage + Graphics
Best of the Rest
Lasting Impression
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