VMSD - May 2015 - (Page 48)

P h i l i P C ast l eto n Ph otog r a P h y, Ph i li P C a st le ton, toronto A d v e r t i s e m e n t Thinking about how retailers approach the design of their stores, what trends are you seeing that excite you? In-store Entertainment and Leisure. Retail has become about telling compelling brand stories through a plethora of different entertainment and leisure diversions that contribute to reinforcing the brand message and culture. The challenge is to ensure that the in-store activities are there to reinforce the core brand message, and not to create an unrelated diversion. Enforcing the connection to the local Pusateri's | Bayview Village, Toronto, Ontario Pusateri's is a well-loved emporium of fine Italian imported foods with two previous locations in Toronto. A modern approach to gourmet food shopping was created within an environment of clean architectural lines and sophisticated materials, treated monolithically. The notion "Food is Fashion" was a guiding principle in the design approach. community. Both international and national retailers are adapting their store concepts approach especially resonates with the customer service are essential to the new to be relevant to the local community. Millennial consumer who values social store paradigm. Means of achieving this vary from inviting diversity and adventure. local artists to exhibit within the store, Which retail sector is on track for the greatest growth potential over the next five years? locals to meet, learn and share, and proudly How has the rise of omnichannel retailing affected the mindset and strategies of store planners? supporting local charities and youth sports With the onslaught of the digital world, shifts shaping the retail marketplace are teams. store planners and designers have to due to Baby Boomers and Millenials, understand a much broader range of social and one thing they share is the love of behaviours that impact consumer buying good food and the value they place on habits which leads back to how technology quality over quantity. In addition, the has revolutionized our shopping world. growing ethnic diversity of North America's The integration of technology into the population is introducing new flavours, store journey is paramount so that the colours and textures to our diet. Aging brand image shoppers see online and the consumers and rising awareness of the convenience with which they make their relationship between food choices and online purchases is consistent with what personal health is influencing the type of they experience "live." Online retailers are food products that consumers demand. Eclecticism. Eclecticism is a broad design elevating customer expectations in terms Millenials, who value social causes and merchandising approach where the of easy payment and fast fulfillment. This and ethical initiatives, are increasingly store environment changes from one zone game-changing shift in the industry is demanding natural and organic products. to another, or where there are a multitude forcing bricks and mortar retailers to create Both groups are also seeking ways to of styles juxtaposed against each other. compelling in-store customer experiences minimize the limited time they have for It is the antitheses of homogeneity and that drive traffic into the store. Speed of food preparation leading to a high demand embraces stylistic diversity. This design transaction within the store and efficient for superior quality convenience products. advertising local events, offering of group courses in the retailer's area of expertise for GH+A's Principals - 100% involved from start to finish The food sector. The largest demographic

VMSD - May 2015

Table of Contents for the Digital Edition of VMSD - May 2015