VMSD - June 2015 - (Page 4)
FROM THE EDITOR
Cutting-Edge Cool
Get "Austin Weird" as IRDC heads to this unique
Texas city, September 9-11.
"Welcome to Austin. Please don't move here."
Those provocative words are emblazoned on a sassy, popular T-shirt spotted on locals (and
tourists, ironically) of the fast-growing Texas capital, and site of this year's International Retail
Design Conference, September 9-11.
When considering venues for our conference, now in its 15th year, we turn to our editorial
advisory board (see the full list on page 6) for their expert input; Austin was a shoo-in for our
annual gathering of retailers and design executives.
Beyond our standard criteria for a locale - which includes accessibility, accommodations and availability to more than 350 attendees - we look for inspiring, engaging cultural and retail attractions, a vibrant nightlife and a unique sense of place. Austin easily
meets all those criteria, and more. It's a fiercely cool, authentic and independent town,
TOPIC
and celebrates those attributes in its campaign: "Keep Austin Weird." Read more about
irdconline.com
the city in this month's "Two-Minute Tour: Austin," on page 9.
As always, this year's IRDC attendees from across the U.S. and abroad will explore exceptional store design and visual merchandising trends from around the world while
networking with peers in a city-center setting - in this case, the downtown
Hilton Austin, ideally located between the city's famous Sixth Street Entertainment District and the bungalow bar-lined Rainey Street. Two other
hotspots, the Warehouse and Second Street Districts, are within walking
distance, and the South Congress District is a short ride away.
Immersed in an environment that's fostered an explosion of technology,
the Maker Movement, a vibrant music scene and independent retail, not
to mention the hugely popular South by Southwest (SXSW) conference
and festival held each March, we're bringing together an exciting
lineup of speakers and session topics that complement this creative
atmosphere, including a focus on the rise of "conscious consumerism" and emerging experiential retail concepts - topics that are
top of mind with our select audience.
And, as always, we'll reprise our hugely popular roundtable
luncheons, the fiercely competitive Iron Merchant challenge (start
warming up those glue guns) and a rousing closing night party.
For more information on IRDC 2015, and early-bird registration rates, go to irdconline.com. See you in Austin!
4
JUNE 2015
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Table of Contents for the Digital Edition of VMSD - June 2015
VMSD - June 2015
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Supporting Story
Style Speaks Volumes
Deep Roots
Well-Positioned
Clutter Buster
Horse Sense
Showroom
Ad Index
Checking Out
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