VMSD - June 2015 - (Page 52)
U.S. Polo Assn.'s classic American
The estotate consedi orporem
fashion is a winning match for India's
quibus am, occuscil iducius
lifestyle preribus nihitaecus, simpos quis
market.
quundio. Inciistibus sae reseque
modionse quisqui dolorendunt.
By Alicia Sheber, Contributing Writer
52
JUNE 2015
|
vmsd.com
R. S antH o S H, B ang al o R e , I nd I a
Horse
Sense
Making its debut last July on 100 Feet Road, the first
Indian flagship of U.S. Polo Assn. (New York), or
USPA, sits alongside the biggest names in fashion at
Indiranagar, a prestigious Bangalore shopping hub.
Restore Solutions (Bangalore, India), a retail design
and branding consultancy, was approached by Arvind
Lifestyle Brands Ltd. (Bangalore, India), licensee of
USPA in India, with the task of creating a memorable
concept that would differentiate the store in the country's highly competitive retail market.
Originally a subsidiary of the United States Polo
Association, the sport's American governing organization (founded in 1890), the USPA fashion label was
first launched in the U.S. in 1981. While the apparel
brand has gone global, with 650 stores opened in the
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - June 2015
VMSD - June 2015
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Supporting Story
Style Speaks Volumes
Deep Roots
Well-Positioned
Clutter Buster
Horse Sense
Showroom
Ad Index
Checking Out
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