vmsd.com
JULY 2016
28
Vol. 147 No. 7
CONTENTS
f e a t u r e s
c o l u m n s
16 OPEN SEASON
VMSD unveils the exceptional displays that
won this year's annual International Visual
Competition.
28 BETTER BY DESIGN
With the resolution of common air travel
pain points a primary goal, designers are
leveraging proximity and convenience to push
the all-important in-terminal sale.
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16
4
FROM THE EDITOR
6
VMSD EDITORIAL ADVISORY BOARD
9
THE GOODS
Portfolio: The Laundress, New York
IRDC's Iron Merchant Challenge
Nike's London outposts premiere two
on-trend VM campaigns.
OPEN-AIR FLAIR
14
DESIGN DETAIL
Macy's Chef Street at Herald Square's One
Below rethinks the traditional food court
concept to better appeal to its food-savvy
consumers.
52
SHOWROOM
58
SHOWROOM
62
AD INDEX
64
CHECKING OUT
ON THE COVER Coach's "Wild Beast" non-holiday
window uses scale to bring one of the luxury brand's
latest accessory lines to life in a playful, unexpected
way.
PHOTOGRAPHY: BRIAN T. SILAK, NEW YORK
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Primark's U.S. mall debut at King of Prussia, Pa.,
conveys the retailer's design-driven ethos.
Mannequins and forms
Props and decoratives
Coach's Eva Mai
S TAY CO N N EC T E D WIT H V M S D O N
C OU RT E S Y OF I C R AV E A N D EV EN T SC A P E; GIU LIO C A LISSE, TORON TO
Housed in Ronald Reagan
Washington National Airport's
(DCA) Terminal A in Washington,
D.C., Page caters to travelers'
desires to stay connected during
their journey.
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Table of Contents for the Digital Edition of VMSD - July 2016