VMSD - July 2016 - (Page 52)
SHOWROOM
Mannequins and Forms
BODY
LANGUAGE
mannequin designers and manufacturers are hardly sticking to the
long-forgotten personal style and
body image norms of yesteryear.
With wider ranges of proportions
and debut abstract offerings that
push our imaginations to fantastical
new heights, visual displays are getting edgier, more specialized and
are pulling our attention in ways
we've never experienced.
When creating a merchandise
display concept, making the crucial
mannequin selections is no easy
task. Roe Palermo, dvp, store visual,
Lord & Taylor (New York) says her
strategy "encompasses three main
factors: price point, the overall project's theme and objective, as well as
anticipating what the end result will
be for the customer experience."
Her
advice
in
n av i g a t i n g
the wide varieties of mannequin
options to find that perfect match?
"Understand the lifestyle of the
brand you're representing," she
explains. "Just as someone would
take into consideration the fit and
size when hiring models, it's important to ensure that mannequins' fit
and sizes reflect the fit and sizes of
the garment - the selection of the
mannequins is so important to the
end result." -Kaileigh Peyton
Genesis Mannequins USA
genesis-display.com
Consisting of 10 expressive male
mannequins, the Icon line can be used for
almost any fashion segment. With a casual,
cool expression, the collection highlights
current merchandising trends.
52
JULY 2016
|
vmsd.com
http://www.genesis-display.com
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - July 2016
VMSD - July 2016
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Open Season
Better by Design
Open-Air Flair
Showroom: Mannequins and forms
Showroom: Props and decoratives
Ad Index
Checking Out
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