New Balance, Sport
Chek, nationwide,
Canada
C o ur t e s y o f C N W G r oup / Ne W B ala NC e , Bosto N
July 2016
Introducing an interactive, personalized method for athletic
shoe shopping, New Balance
(Boston) recently debuted its
Stride I.D. Experience Lab in
Canada's Sport Chek (Calgary,
Alberta) stores. The tech-driven
feature conducts a 3-D scan to
measure a shopper's foot size
and gait to determine the ideal
pair of shoes for their needs.
The first of its kind is featured in
Sport Chek's Sherway Gardens,
Toronto, flagship (shown).
http://www.colite.com/
Table of Contents for the Digital Edition of VMSD - September 2016