VMSD - September 2016 - 26
RETAIL RENOVATION COMPETITION
BEFORE
FIRST
PLACE
CONVERSION - SPECIALTY STORE,
SALES AREA OVER 10,000 SQ. FT.
Uniqlo Faneuil Hall - Boston
W
G US TAV HOI L AND, N E W YO R K
ith stores popping up in densely
populated U.S. cities, it comes
as no surprise that Yamaguchi,
Japan-based Uniqlo selected Boston as one of
its newest locations to plant an American outpost. Its actual location in Quincy Market at the
historic Faneuil Hall, however, was slightly out
of the ordinary. Built in 1826, the colonial marketplace has been home to countless tenants
over the years, but this particular part of the
building has never been an apparel retail space.
Rather than following the white-on-white
design scheme Uniqlo is typically known for,
Shawmut Design and Construction (Boston)
opted for rustic wood floors and black design
elements to complement the 12,400-squarefoot, two-story building's existing brick walls,
granite stairs and post-and-beam timber
trusses. Uplighting was used against brick to
26 SEPTEMBER 2016
|
VMSD.COM
highlight the walls as a feature element.
"It had to look like it fit, and it had to
function properly to sweep traffic up from
the ground level into the upper space," says
Dave Margolius, Shawmut's project executive
for Uniqlo - Boston. "Design-wise, it marries
Faneuil Hall to the rest of the Uniqlo aesthetic."
Speaking to its location, the design incorporates Boston-specific touches, including
placement of Red Sox jerseys and famous
moments in the city's history framed on
entrance-area walls.
Competition judge, Jay Highland, chief
creative officer, Chute Gerdeman (Columbus,
Ohio), admired the retailer's willingness to
think outside the box: "You don't see Uniqlo
using wood floors and brick very often!" he said.
"[Faneuil Hall] does look like that, too; it's not
fancy-modern, as [Uniqlo] stores tend to be."
J I M BADE R SH ALL AND BE NJ AM IN J O HNS ON , BOS TON
Submitted by:
SHAWMUT DESIGN AND CONSTRUCTION, BOSTON
http://www.VMSD.COM
Table of Contents for the Digital Edition of VMSD - September 2016
Vmsd - September 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
Meet the Vmsd Editorial Staff
The Goods
Design Detail
Heritage Heroes
Study Abroad
What's Cooking
The Future of Tailor - Made
Bundle of Joy
Moving Mountains
Showroom
Ad Index
Checking Out
VMSD - September 2016 - Intro
VMSD - September 2016 - Vmsd - September 2016
VMSD - September 2016 - Cover2
VMSD - September 2016 - 1
VMSD - September 2016 - Contents
VMSD - September 2016 - 3
VMSD - September 2016 - From the Editor
VMSD - September 2016 - 5
VMSD - September 2016 - Vmsd Editorial Advisory Board
VMSD - September 2016 - 7
VMSD - September 2016 - 8
VMSD - September 2016 - Meet the Vmsd Editorial Staff
VMSD - September 2016 - The Goods
VMSD - September 2016 - 11
VMSD - September 2016 - 12
VMSD - September 2016 - 13
VMSD - September 2016 - 14
VMSD - September 2016 - 15
VMSD - September 2016 - Design Detail
VMSD - September 2016 - 17
VMSD - September 2016 - Heritage Heroes
VMSD - September 2016 - 19
VMSD - September 2016 - 20
VMSD - September 2016 - 21
VMSD - September 2016 - 22
VMSD - September 2016 - 23
VMSD - September 2016 - 24
VMSD - September 2016 - 25
VMSD - September 2016 - 26
VMSD - September 2016 - 27
VMSD - September 2016 - 28
VMSD - September 2016 - 29
VMSD - September 2016 - 30
VMSD - September 2016 - 31
VMSD - September 2016 - 32
VMSD - September 2016 - 33
VMSD - September 2016 - 34
VMSD - September 2016 - 35
VMSD - September 2016 - 36
VMSD - September 2016 - 37
VMSD - September 2016 - Study Abroad
VMSD - September 2016 - 39
VMSD - September 2016 - 40
VMSD - September 2016 - 41
VMSD - September 2016 - 42
VMSD - September 2016 - 43
VMSD - September 2016 - 44
VMSD - September 2016 - 45
VMSD - September 2016 - What's Cooking
VMSD - September 2016 - 47
VMSD - September 2016 - 48
VMSD - September 2016 - 49
VMSD - September 2016 - 50
VMSD - September 2016 - 51
VMSD - September 2016 - 52
VMSD - September 2016 - 53
VMSD - September 2016 - The Future of Tailor - Made
VMSD - September 2016 - 55
VMSD - September 2016 - 56
VMSD - September 2016 - 57
VMSD - September 2016 - Bundle of Joy
VMSD - September 2016 - 59
VMSD - September 2016 - 60
VMSD - September 2016 - 61
VMSD - September 2016 - 62
VMSD - September 2016 - 63
VMSD - September 2016 - Moving Mountains
VMSD - September 2016 - 65
VMSD - September 2016 - 66
VMSD - September 2016 - 67
VMSD - September 2016 - 68
VMSD - September 2016 - 69
VMSD - September 2016 - 70
VMSD - September 2016 - 71
VMSD - September 2016 - 72
VMSD - September 2016 - Showroom
VMSD - September 2016 - 74
VMSD - September 2016 - 75
VMSD - September 2016 - 76
VMSD - September 2016 - 77
VMSD - September 2016 - 78
VMSD - September 2016 - 79
VMSD - September 2016 - 80
VMSD - September 2016 - 81
VMSD - September 2016 - 82
VMSD - September 2016 - 83
VMSD - September 2016 - 84
VMSD - September 2016 - 85
VMSD - September 2016 - Ad Index
VMSD - September 2016 - 87
VMSD - September 2016 - Checking Out
VMSD - September 2016 - Cover3
VMSD - September 2016 - Cover4
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