VMSD - September 2016 - 28
RETAIL RENOVATION COMPETITION
FIRST
PLACE
CONVERSION - SALES AREA UNDER 10,000 SQ. FT.
Carhartt - Detroit
A
s the official garb of hands-on laborers, it was only fitting that Carhartt's
hometown flagship pay homage to
Detroit's past as a manufacturing city. The
site - a former car dealership, built in 1928 -
references the metropolis' leadership in the
automobile industry. Painted on the art deco
building's façade, a Diego Rivera-style mural
titled "Born in Detroit" depicts the city's
pivotal roles in the railroad, automotive,
agricultural and construction industries.
To preserve the historic building
while capturing the retailer's aesthetic,
architecture and design firm RGLA
Solutions Inc. (Schiller Park, Ill.) treated
the storefront as a memorable touchpoint. "Carhartt wanted a signature
element that customers could identify
with," says Ed Hanlon, senior designer,
RGLA, which included weathered
steel doors with Carhartt-logo handles, flanked by art deco metal grilles.
BEFORE
28 SEPTEMBER 2016
|
VMSD.COM
The store's design proudly looks to the
past, but doesn't forget to look forward, reflecting Detroit's current renaissance. Working
alongside neighborhood development groups,
local vendors and tradesmen, the project was
truly a homegrown effort: Designers even used
reclaimed wood from abandoned Detroit
homes for cladding and fixture tables, stamping each piece with its original address.
"As [a firm] ... there is no greater satisfaction than to help bring to life a vacant building
that once stood empty ... and let it become a key
part of a revitalization movement," adds Robert
Arend, principal/chief operating officer, RGLA.
And the flagship's appeal to both its core
audience and a new, younger demographic
wasn't lost on VMSD's competition judges:
"People who wear it for work would be comfortable here, as well as those who wear it for
fashion - it feels soulful," said Ryan Brazelton,
executive creative director, Interbrand Design
Forum (Dayton, Ohio).
C HAR LI E MAYE R , OAK PA RK, I LL .
Submitted by: RGLA, SCHILLER PARK, ILL.
http://www.VMSD.COM
Table of Contents for the Digital Edition of VMSD - September 2016
Vmsd - September 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
Meet the Vmsd Editorial Staff
The Goods
Design Detail
Heritage Heroes
Study Abroad
What's Cooking
The Future of Tailor - Made
Bundle of Joy
Moving Mountains
Showroom
Ad Index
Checking Out
VMSD - September 2016 - Intro
VMSD - September 2016 - Vmsd - September 2016
VMSD - September 2016 - Cover2
VMSD - September 2016 - 1
VMSD - September 2016 - Contents
VMSD - September 2016 - 3
VMSD - September 2016 - From the Editor
VMSD - September 2016 - 5
VMSD - September 2016 - Vmsd Editorial Advisory Board
VMSD - September 2016 - 7
VMSD - September 2016 - 8
VMSD - September 2016 - Meet the Vmsd Editorial Staff
VMSD - September 2016 - The Goods
VMSD - September 2016 - 11
VMSD - September 2016 - 12
VMSD - September 2016 - 13
VMSD - September 2016 - 14
VMSD - September 2016 - 15
VMSD - September 2016 - Design Detail
VMSD - September 2016 - 17
VMSD - September 2016 - Heritage Heroes
VMSD - September 2016 - 19
VMSD - September 2016 - 20
VMSD - September 2016 - 21
VMSD - September 2016 - 22
VMSD - September 2016 - 23
VMSD - September 2016 - 24
VMSD - September 2016 - 25
VMSD - September 2016 - 26
VMSD - September 2016 - 27
VMSD - September 2016 - 28
VMSD - September 2016 - 29
VMSD - September 2016 - 30
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VMSD - September 2016 - 33
VMSD - September 2016 - 34
VMSD - September 2016 - 35
VMSD - September 2016 - 36
VMSD - September 2016 - 37
VMSD - September 2016 - Study Abroad
VMSD - September 2016 - 39
VMSD - September 2016 - 40
VMSD - September 2016 - 41
VMSD - September 2016 - 42
VMSD - September 2016 - 43
VMSD - September 2016 - 44
VMSD - September 2016 - 45
VMSD - September 2016 - What's Cooking
VMSD - September 2016 - 47
VMSD - September 2016 - 48
VMSD - September 2016 - 49
VMSD - September 2016 - 50
VMSD - September 2016 - 51
VMSD - September 2016 - 52
VMSD - September 2016 - 53
VMSD - September 2016 - The Future of Tailor - Made
VMSD - September 2016 - 55
VMSD - September 2016 - 56
VMSD - September 2016 - 57
VMSD - September 2016 - Bundle of Joy
VMSD - September 2016 - 59
VMSD - September 2016 - 60
VMSD - September 2016 - 61
VMSD - September 2016 - 62
VMSD - September 2016 - 63
VMSD - September 2016 - Moving Mountains
VMSD - September 2016 - 65
VMSD - September 2016 - 66
VMSD - September 2016 - 67
VMSD - September 2016 - 68
VMSD - September 2016 - 69
VMSD - September 2016 - 70
VMSD - September 2016 - 71
VMSD - September 2016 - 72
VMSD - September 2016 - Showroom
VMSD - September 2016 - 74
VMSD - September 2016 - 75
VMSD - September 2016 - 76
VMSD - September 2016 - 77
VMSD - September 2016 - 78
VMSD - September 2016 - 79
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VMSD - September 2016 - 83
VMSD - September 2016 - 84
VMSD - September 2016 - 85
VMSD - September 2016 - Ad Index
VMSD - September 2016 - 87
VMSD - September 2016 - Checking Out
VMSD - September 2016 - Cover3
VMSD - September 2016 - Cover4
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