VMSD - September 2016 - 30
RETAIL RENOVATION COMPETITION
BEFOR
E
FIRST
PLACE
CONVERSION -
DISCOUNT/MASS MERCHANT
Target
Streeterville, Chicago
Submitted by: TARGET, MINNEAPOLIS
30 SEPTEMBER 2016
|
VMSD.COM
G ILB ER TSO N PHOT OGR A PH Y, S HOR E VI EW, M INN .
H
ome to Chicago's Navy Pier, the Streeterville neighborhood on Lake Michigan's
shoreline is no stranger to renovation.
Since the district's sordid beginnings in the late
1880s, it's hosted warehouses and factories, as well
as the Ogden Slip shipping canal, which were foundations of the city's booming industries. The Pugh
Terminal Warehouse, built in 1905, was one such
location. In recent decades, however, Streeterville
has become one of the Chicago's most expensive
neighborhoods, considered prime real estate.
Seeing an opportunity to embrace the neighborhood's past while serving a modern metropolitan clientele, Minneapolis-based Target's
23,000-square-foot, flexible-format Streeterville
store seeks to be "a personalized, locally relevant
shopping experience," says Joe Perdew, vp, store
design, Target. Catering to urbanites, the location
provides fast online pick-up options and a Starbucks Evenings location, which serves small plates
and aperitifs on the waterfront.
The shop's exposed brick walls remain true to
the site's industrial heavy timber architecture, and
are juxtaposed with up-to-date elements such as
contemporary fixtures and linear lighting. "The
design maintains this original character while
inserting modern Target standards like a playful and welcoming entry, modern lighting and
fixtures, clear organization of merchandising and
wayfinding," says Perdew. "The contrast of old and
new create a rich and authentic designed environment." The brand's trademark bull's-eye logo,
adapted in white film graphics, adorns walls and
harkens back to historic signage, but with a clean,
contemporary feel.
Appreciating the reimagined use of the retailer's iconic elements, Renovation Competition
judge Amanda Sarver, interior designer, Kroger
(Cincinnati), said, "It's still totally Target, but
redone in a great way that speaks to the brand."
http://www.VMSD.COM
Table of Contents for the Digital Edition of VMSD - September 2016
Vmsd - September 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
Meet the Vmsd Editorial Staff
The Goods
Design Detail
Heritage Heroes
Study Abroad
What's Cooking
The Future of Tailor - Made
Bundle of Joy
Moving Mountains
Showroom
Ad Index
Checking Out
VMSD - September 2016 - Intro
VMSD - September 2016 - Vmsd - September 2016
VMSD - September 2016 - Cover2
VMSD - September 2016 - 1
VMSD - September 2016 - Contents
VMSD - September 2016 - 3
VMSD - September 2016 - From the Editor
VMSD - September 2016 - 5
VMSD - September 2016 - Vmsd Editorial Advisory Board
VMSD - September 2016 - 7
VMSD - September 2016 - 8
VMSD - September 2016 - Meet the Vmsd Editorial Staff
VMSD - September 2016 - The Goods
VMSD - September 2016 - 11
VMSD - September 2016 - 12
VMSD - September 2016 - 13
VMSD - September 2016 - 14
VMSD - September 2016 - 15
VMSD - September 2016 - Design Detail
VMSD - September 2016 - 17
VMSD - September 2016 - Heritage Heroes
VMSD - September 2016 - 19
VMSD - September 2016 - 20
VMSD - September 2016 - 21
VMSD - September 2016 - 22
VMSD - September 2016 - 23
VMSD - September 2016 - 24
VMSD - September 2016 - 25
VMSD - September 2016 - 26
VMSD - September 2016 - 27
VMSD - September 2016 - 28
VMSD - September 2016 - 29
VMSD - September 2016 - 30
VMSD - September 2016 - 31
VMSD - September 2016 - 32
VMSD - September 2016 - 33
VMSD - September 2016 - 34
VMSD - September 2016 - 35
VMSD - September 2016 - 36
VMSD - September 2016 - 37
VMSD - September 2016 - Study Abroad
VMSD - September 2016 - 39
VMSD - September 2016 - 40
VMSD - September 2016 - 41
VMSD - September 2016 - 42
VMSD - September 2016 - 43
VMSD - September 2016 - 44
VMSD - September 2016 - 45
VMSD - September 2016 - What's Cooking
VMSD - September 2016 - 47
VMSD - September 2016 - 48
VMSD - September 2016 - 49
VMSD - September 2016 - 50
VMSD - September 2016 - 51
VMSD - September 2016 - 52
VMSD - September 2016 - 53
VMSD - September 2016 - The Future of Tailor - Made
VMSD - September 2016 - 55
VMSD - September 2016 - 56
VMSD - September 2016 - 57
VMSD - September 2016 - Bundle of Joy
VMSD - September 2016 - 59
VMSD - September 2016 - 60
VMSD - September 2016 - 61
VMSD - September 2016 - 62
VMSD - September 2016 - 63
VMSD - September 2016 - Moving Mountains
VMSD - September 2016 - 65
VMSD - September 2016 - 66
VMSD - September 2016 - 67
VMSD - September 2016 - 68
VMSD - September 2016 - 69
VMSD - September 2016 - 70
VMSD - September 2016 - 71
VMSD - September 2016 - 72
VMSD - September 2016 - Showroom
VMSD - September 2016 - 74
VMSD - September 2016 - 75
VMSD - September 2016 - 76
VMSD - September 2016 - 77
VMSD - September 2016 - 78
VMSD - September 2016 - 79
VMSD - September 2016 - 80
VMSD - September 2016 - 81
VMSD - September 2016 - 82
VMSD - September 2016 - 83
VMSD - September 2016 - 84
VMSD - September 2016 - 85
VMSD - September 2016 - Ad Index
VMSD - September 2016 - 87
VMSD - September 2016 - Checking Out
VMSD - September 2016 - Cover3
VMSD - September 2016 - Cover4
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