VMSD - October 2016 - 14
NEXT STORE
By Brian Dyches, Contributing Writer
Content Drives
the Experience
Digital technology sees no international borders, and as
such, it's having an impact on our retail design community, as well as
consumers around the globe. Whether in San Francisco or São Paulo,
experience design is having a wholesale effect on the way firms work
and position themselves.
It was apparent during the recent Summer Olympic Games in Rio
de Janeiro, where the opening and closing ceremonies were heavily
influenced by digital projections. Without digital, the "show" simply
would not have been the same. The ability to tell stories and influence the mood of the audience was inspiring, fun to watch and was
also what motivated viewers to take to Twitter or other social media
and chat about the experience.
I'm a frequent visitor to Brazil, and over the years, I've been
impressed with digital executions in its financial and retail sectors.
In fact, the Retail Design Institute (RDI) awarded a São Paulo-based
retail wine concept called Mistral a top award several years back, and
14
october 2016
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vmsd.com
I'm still talking about the example in my lectures. Mistral was among
the first to incorporate touch walls and Microsoft Surface tables to
educate its clients about the product offerings, without overshadowing the wine itself.
During my recent trip to São Paulo, I was impressed with a conversation I had with Manoel Alves Lima of FAL Design Estratégico
(São Paulo), also a past speaker at the International Retail Design
Conference (IRDC) in 2014. FAL is considered one of the top retail
design firms in Brazil and now places "digital" on par with "design,"
especially when creating selling spaces.
Our conversation centered around a "store of the future" that
FAL created at the Latam Retail Show, one of the largest conferences
focusing on retail in Latin America. The store was called OmniEra
and was an approximately 4000-square-foot space intended to
mimic a department store customer journey.
From beauty products to fashion to home goods, OmniEra show-
C OUR TE SY OF FAL D E S i gn E ST RAT é gi C O , S ã O PAULO
How digital is shaping international retail design and
the possibilities of prototype design.
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - October 2016
Vmsd - October 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Mexico City’s Iron Palace
Battle of the Behemoths
Big Bang
Remaining Relevant to a Disruptive Audience
Hello, Cleveland!
Showroom
Showroom
Ad Index
Checking Out
VMSD - October 2016 - Intro
VMSD - October 2016 - BB1
VMSD - October 2016 - BB2
VMSD - October 2016 - Vmsd - October 2016
VMSD - October 2016 - Cover2
VMSD - October 2016 - 1
VMSD - October 2016 - Contents
VMSD - October 2016 - 3
VMSD - October 2016 - From the Editor
VMSD - October 2016 - 5
VMSD - October 2016 - Vmsd Editorial Advisory Board
VMSD - October 2016 - 7
VMSD - October 2016 - The Goods
VMSD - October 2016 - 9
VMSD - October 2016 - 10
VMSD - October 2016 - 11
VMSD - October 2016 - 12
VMSD - October 2016 - 13
VMSD - October 2016 - Next Store
VMSD - October 2016 - 15
VMSD - October 2016 - 16
VMSD - October 2016 - 17
VMSD - October 2016 - 18
VMSD - October 2016 - Mexico City’s Iron Palace
VMSD - October 2016 - 20
VMSD - October 2016 - 21
VMSD - October 2016 - Battle of the Behemoths
VMSD - October 2016 - 23
VMSD - October 2016 - 24
VMSD - October 2016 - 25
VMSD - October 2016 - Big Bang
VMSD - October 2016 - 27
VMSD - October 2016 - 28
VMSD - October 2016 - 29
VMSD - October 2016 - Remaining Relevant to a Disruptive Audience
VMSD - October 2016 - 31
VMSD - October 2016 - 32
VMSD - October 2016 - 33
VMSD - October 2016 - Hello, Cleveland!
VMSD - October 2016 - 35
VMSD - October 2016 - 36
VMSD - October 2016 - 37
VMSD - October 2016 - 38
VMSD - October 2016 - 39
VMSD - October 2016 - 40
VMSD - October 2016 - Showroom
VMSD - October 2016 - 42
VMSD - October 2016 - 43
VMSD - October 2016 - 44
VMSD - October 2016 - 45
VMSD - October 2016 - 46
VMSD - October 2016 - Showroom
VMSD - October 2016 - 48
VMSD - October 2016 - 49
VMSD - October 2016 - 50
VMSD - October 2016 - 51
VMSD - October 2016 - 52
VMSD - October 2016 - 53
VMSD - October 2016 - Ad Index
VMSD - October 2016 - 55
VMSD - October 2016 - Checking Out
VMSD - October 2016 - Cover3
VMSD - October 2016 - Cover4
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