VMSD - October 2016 - 19
R E T A I L
D E S I G N :
M E X I C O
El Palacio de Hierro's Polanco flagship is a celebration of culture and luxury.
By Eric Feigenbaum, Editorial Advisor/New York Editor
Pa ul Ri ve R a , Salt lak e C ity
A
true heritage brand in the heart of Mexico City,
the storied department store reportedly got its name
from the local denizens who asked while the location
was being built, "What is this 'palacio de hierro' (iron
palace)?" Constructed in the early 1890s, it was one of the first ironframed buildings in Mexico. The original owners of the venerable
establishment were French entrepreneurs who brought luxury goods
from Europe into the country's capital city, and what followed was a
125-year legacy of luxury retail in Mexico City.
The project in the city's Polanco neighborhood was so expansive
that the current owners partnered with Gensler (San Francisco) and
TPG Architecture (New York), two design firms who had previously
worked with the Mexican retailer, to design the 500,000-square-foot
colossus. The enormity of the project was the biggest challenge: How
does one create consistency, interest and move traffic through such
a large selling center? The solution was a nod to urban planning,
with its concept built upon the tenets of effective city design, providing landmarks, portals and sections of neighborhoods.
Due to the scope of the project, the work was divided between
the design firms by floor. TPG processed the ground and first floors,
while Gensler developed the second and third. Mexico City itself, as
well as the brand's longstanding history within the city, served as the
aesthetic inspiration. Each section of the store has its own character.
A "store-within-a-store" approach blurred format lines, capturing the
energy of specialty stores and injecting them into a department store
configuration.
vmsd.com
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october 2016
19
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - October 2016
Vmsd - October 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Mexico City’s Iron Palace
Battle of the Behemoths
Big Bang
Remaining Relevant to a Disruptive Audience
Hello, Cleveland!
Showroom
Showroom
Ad Index
Checking Out
VMSD - October 2016 - Intro
VMSD - October 2016 - BB1
VMSD - October 2016 - BB2
VMSD - October 2016 - Vmsd - October 2016
VMSD - October 2016 - Cover2
VMSD - October 2016 - 1
VMSD - October 2016 - Contents
VMSD - October 2016 - 3
VMSD - October 2016 - From the Editor
VMSD - October 2016 - 5
VMSD - October 2016 - Vmsd Editorial Advisory Board
VMSD - October 2016 - 7
VMSD - October 2016 - The Goods
VMSD - October 2016 - 9
VMSD - October 2016 - 10
VMSD - October 2016 - 11
VMSD - October 2016 - 12
VMSD - October 2016 - 13
VMSD - October 2016 - Next Store
VMSD - October 2016 - 15
VMSD - October 2016 - 16
VMSD - October 2016 - 17
VMSD - October 2016 - 18
VMSD - October 2016 - Mexico City’s Iron Palace
VMSD - October 2016 - 20
VMSD - October 2016 - 21
VMSD - October 2016 - Battle of the Behemoths
VMSD - October 2016 - 23
VMSD - October 2016 - 24
VMSD - October 2016 - 25
VMSD - October 2016 - Big Bang
VMSD - October 2016 - 27
VMSD - October 2016 - 28
VMSD - October 2016 - 29
VMSD - October 2016 - Remaining Relevant to a Disruptive Audience
VMSD - October 2016 - 31
VMSD - October 2016 - 32
VMSD - October 2016 - 33
VMSD - October 2016 - Hello, Cleveland!
VMSD - October 2016 - 35
VMSD - October 2016 - 36
VMSD - October 2016 - 37
VMSD - October 2016 - 38
VMSD - October 2016 - 39
VMSD - October 2016 - 40
VMSD - October 2016 - Showroom
VMSD - October 2016 - 42
VMSD - October 2016 - 43
VMSD - October 2016 - 44
VMSD - October 2016 - 45
VMSD - October 2016 - 46
VMSD - October 2016 - Showroom
VMSD - October 2016 - 48
VMSD - October 2016 - 49
VMSD - October 2016 - 50
VMSD - October 2016 - 51
VMSD - October 2016 - 52
VMSD - October 2016 - 53
VMSD - October 2016 - Ad Index
VMSD - October 2016 - 55
VMSD - October 2016 - Checking Out
VMSD - October 2016 - Cover3
VMSD - October 2016 - Cover4
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