VMSD - October 2016 - 2

vmsd.com OCTOBER 2016 34 Vol. 147 No. 10 CONTENTS f e a t u r e s 19 c o l u m n s MEXICO CITY'S IRON PALACE Celebrating culture and luxury, El Palacio de Hierro's massive Polanco renovation pays homage to the brand's 125-year legacy. 22 BATTLE OF THE BEHEMOTHS 26 BIG BANG 30 34 4 FROM THE EDITOR 6 VMSD EDITORIAL ADVISORY BOARD 8 How will mass merchant giants Walmart and Target innovate their way to the top to compete with Amazon? 26 Seoul, South Korea, cosmetics store eSpoir infuses K-pop audio/visuals with high-fashion makeup stations to establish an aspirational environment. 14 41 REMAINING RELEVANT TO A DISRUPTIVE AUDIENCE THE GOODS Two-Minute Tour: Hong Kong Portfolio: Mackage, Montréal On Our Radar: The latest and greatest projects you need to know now. NEXT STORE Digital content is driving not only in-store experiences, but the possibilities of future prototype design. SHOWROOM Lighting By embracing the "digital native audience" - a generation born in the technology era - retailers can propel in-store sales. 47 HELLO, CLEVELAND! 54 AD INDEX Created by celebrity chef Michael Symon, Mabel's BBQ recalls home-style barbecue culture as experienced by native Clevelanders. 30 ON THE COVER Sculptural ceiling elements in El Palacio de Hierro introduce whimsy to visual displays and add to the department store's opulence. SHOWROOM Mannequins and forms 56 CHECKING OUT Shawmut Design and Construction's Les Hiscoe PHOTOGRAPHY: PAUL RIVERA, SALT LAKE CITY 2 OCTOBER 2016 | VMSD.COM S TAY CO N N EC T E D WIT H V M S D O N M A R K ST EEL E, C OL U M BU S, OHIO Merging vintage and modern design elements, Mabel's BBQ serves up an elevated backyard cookout aesthetic for Cleveland's downtown diners. http://www.vmsd.com http://www.VMSD.COM

Table of Contents for the Digital Edition of VMSD - October 2016

Vmsd - October 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Mexico City’s Iron Palace
Battle of the Behemoths
Big Bang
Remaining Relevant to a Disruptive Audience
Hello, Cleveland!
Showroom
Showroom
Ad Index
Checking Out
VMSD - October 2016 - Intro
VMSD - October 2016 - BB1
VMSD - October 2016 - BB2
VMSD - October 2016 - Vmsd - October 2016
VMSD - October 2016 - Cover2
VMSD - October 2016 - 1
VMSD - October 2016 - Contents
VMSD - October 2016 - 3
VMSD - October 2016 - From the Editor
VMSD - October 2016 - 5
VMSD - October 2016 - Vmsd Editorial Advisory Board
VMSD - October 2016 - 7
VMSD - October 2016 - The Goods
VMSD - October 2016 - 9
VMSD - October 2016 - 10
VMSD - October 2016 - 11
VMSD - October 2016 - 12
VMSD - October 2016 - 13
VMSD - October 2016 - Next Store
VMSD - October 2016 - 15
VMSD - October 2016 - 16
VMSD - October 2016 - 17
VMSD - October 2016 - 18
VMSD - October 2016 - Mexico City’s Iron Palace
VMSD - October 2016 - 20
VMSD - October 2016 - 21
VMSD - October 2016 - Battle of the Behemoths
VMSD - October 2016 - 23
VMSD - October 2016 - 24
VMSD - October 2016 - 25
VMSD - October 2016 - Big Bang
VMSD - October 2016 - 27
VMSD - October 2016 - 28
VMSD - October 2016 - 29
VMSD - October 2016 - Remaining Relevant to a Disruptive Audience
VMSD - October 2016 - 31
VMSD - October 2016 - 32
VMSD - October 2016 - 33
VMSD - October 2016 - Hello, Cleveland!
VMSD - October 2016 - 35
VMSD - October 2016 - 36
VMSD - October 2016 - 37
VMSD - October 2016 - 38
VMSD - October 2016 - 39
VMSD - October 2016 - 40
VMSD - October 2016 - Showroom
VMSD - October 2016 - 42
VMSD - October 2016 - 43
VMSD - October 2016 - 44
VMSD - October 2016 - 45
VMSD - October 2016 - 46
VMSD - October 2016 - Showroom
VMSD - October 2016 - 48
VMSD - October 2016 - 49
VMSD - October 2016 - 50
VMSD - October 2016 - 51
VMSD - October 2016 - 52
VMSD - October 2016 - 53
VMSD - October 2016 - Ad Index
VMSD - October 2016 - 55
VMSD - October 2016 - Checking Out
VMSD - October 2016 - Cover3
VMSD - October 2016 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202010
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202009
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200708
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200506
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200304
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201802
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201801
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201712
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201711
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201710
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201708
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201707
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201706
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201705
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201704
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201703
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201702
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201701
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201612
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201611
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201610
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201609
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201608
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201607
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201606
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201605
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201604
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201603
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201602
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201601
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201512
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201511
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201510
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201509
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201508
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201507
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201506
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201505
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201504
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201503
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201502
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201501
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201412
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201411
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201410
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201409
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201408
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201407
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201406
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201405
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201404
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201403
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201402
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201401
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201312
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201310
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201309
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201308
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201307
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201306
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201305
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201304
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201303
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201302
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201301
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201212
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201211
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201210
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201209
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201208
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201207
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201206
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201205
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201204
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201203
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201202
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201201
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201112
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201111
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201110
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201109
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201108
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201107
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201106
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201105
https://www.nxtbookmedia.com