VMSD - October 2016 - 20
Unifying its wide range
of brands with a cohesive
selection of materials, the
department store carries a
seamless look throughout
that's unmistakably El
Palacio.
PROJECT SUPPLIERS
RETAILER
El Palacio de Hierro,
Mexico City
DESIGN AND
ARCHITECTURE
TPG Architecture,
New York
Gensler,
San Francisco
For a full list of suppliers,
go to vmsd.com.
20
OCtOber 2016
|
vMSd.COM
The goal was to captivate the mobile, drive-tostore, family-focused customer who wants to enjoy
an all-day shopping experience, so understanding the
demographic was paramount. Developed in the 1920s,
Polanco is an affluent, multicultural district. It is home
to the highest-priced street in Latin America, Avenida
Presidente Masaryk, considered by many the city's
equivalent to New York's Fifth Avenue. The neighborhood's tree-lined avenues are grandiose with older,
high-end Spanish-style homes alongside modern residential and commercial developments.
In homage to Mexico City, and as a mechanism for
dealing with the enormity of the project, the decision
was made to create a journey, breaking the space down
to reflect elements of the city. "We wanted to get people
to connect and orient themselves in this grand space,"
says Alec Zaballero, design principal at TPG. "Toward
that end, we placed bread crumbs of enticement; references to recognizable Mexican monuments,"
The ground floor, housing luxury shops, cosmetics, handbags, watches and jewelry, was inspired by La
Reforma, the main avenue running the entire length
of Mexico City. The first floor, inspired by Lomas de
Chapultepec - the Beverly Hills of Mexico City, with
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Table of Contents for the Digital Edition of VMSD - October 2016
Vmsd - October 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Mexico City’s Iron Palace
Battle of the Behemoths
Big Bang
Remaining Relevant to a Disruptive Audience
Hello, Cleveland!
Showroom
Showroom
Ad Index
Checking Out
VMSD - October 2016 - Intro
VMSD - October 2016 - BB1
VMSD - October 2016 - BB2
VMSD - October 2016 - Vmsd - October 2016
VMSD - October 2016 - Cover2
VMSD - October 2016 - 1
VMSD - October 2016 - Contents
VMSD - October 2016 - 3
VMSD - October 2016 - From the Editor
VMSD - October 2016 - 5
VMSD - October 2016 - Vmsd Editorial Advisory Board
VMSD - October 2016 - 7
VMSD - October 2016 - The Goods
VMSD - October 2016 - 9
VMSD - October 2016 - 10
VMSD - October 2016 - 11
VMSD - October 2016 - 12
VMSD - October 2016 - 13
VMSD - October 2016 - Next Store
VMSD - October 2016 - 15
VMSD - October 2016 - 16
VMSD - October 2016 - 17
VMSD - October 2016 - 18
VMSD - October 2016 - Mexico City’s Iron Palace
VMSD - October 2016 - 20
VMSD - October 2016 - 21
VMSD - October 2016 - Battle of the Behemoths
VMSD - October 2016 - 23
VMSD - October 2016 - 24
VMSD - October 2016 - 25
VMSD - October 2016 - Big Bang
VMSD - October 2016 - 27
VMSD - October 2016 - 28
VMSD - October 2016 - 29
VMSD - October 2016 - Remaining Relevant to a Disruptive Audience
VMSD - October 2016 - 31
VMSD - October 2016 - 32
VMSD - October 2016 - 33
VMSD - October 2016 - Hello, Cleveland!
VMSD - October 2016 - 35
VMSD - October 2016 - 36
VMSD - October 2016 - 37
VMSD - October 2016 - 38
VMSD - October 2016 - 39
VMSD - October 2016 - 40
VMSD - October 2016 - Showroom
VMSD - October 2016 - 42
VMSD - October 2016 - 43
VMSD - October 2016 - 44
VMSD - October 2016 - 45
VMSD - October 2016 - 46
VMSD - October 2016 - Showroom
VMSD - October 2016 - 48
VMSD - October 2016 - 49
VMSD - October 2016 - 50
VMSD - October 2016 - 51
VMSD - October 2016 - 52
VMSD - October 2016 - 53
VMSD - October 2016 - Ad Index
VMSD - October 2016 - 55
VMSD - October 2016 - Checking Out
VMSD - October 2016 - Cover3
VMSD - October 2016 - Cover4
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